Headless Shopify storefronts, built around your brand

A theme hands every product the same buy button. Most premium catalogues need more than that: the same fireplace surround can be a made-to-order commission for one customer and an in-stock purchase for the next. On a headless storefront the click decides the journey. An enquiry lands in your CRM (Salesforce or whatever you run) with the configured spec attached, ready for your sales team to quote, and a purchase goes straight through Shopify checkout.

The journeys themselves are where headless earns its keep. A product configurator that reprices as the customer picks materials and sizes. A bundle builder that nudges order value up as the box fills. Deposits and lead times for made-to-order pieces. On a theme, each of those is an app subscription and a compromise. On Next.js they're components we design around your products, with Shopify still running cart, payment, and fulfilment underneath.

Moving off Magento, WooCommerce, or an ageing theme store takes more than a storefront redesign. We run the whole migration as a service: catalogue, customers, orders, and URLs all land on a new Shopify instance, with a purpose-built headless storefront on Next.js in front of it. The step most teams underestimate is the 301 redirect map. We build it before launch so every old URL re-points to its new home, and the rankings you've spent years earning hold through the cutover.

Teams arrive in one of two lanes, and both feed the same roadmap. Some want a new build: a brand-led storefront from the ground up on Turbo Start Shopify, with the custom functionality your roadmap needs and a content setup your marketing team owns. Others are already on Shopify and need a storefront replatform: we rebuild the frontend on Next.js for Core Web Vitals and conversion while the commerce backend stays exactly where it is. The only real difference between the lanes is whether your commerce data moves with you.

If you're comparing Shopify migration agencies, ask each one to walk you through their redirect plan before anything else. Ours ships on launch day, and we watch Search Console through the cutover until the numbers settle. And if it's your content platform that needs to move rather than your store, that's our CMS migration service.

Most Shopify speed optimisation stops at compressing images and pruning apps, and the gains erode as soon as the next script lands. The theme itself sets the ceiling: app scripts, render-blocking assets, and a checkout you can't fully tune. A headless frontend on Next.js removes that ceiling. We server-render the pages that matter, defer the rest, and serve everything from the edge.

Faster pages convert better and rank better. Before we start, we benchmark your Core Web Vitals (LCP, INP, and CLS) alongside the key buying journeys, then measure the same numbers after launch, so the speed and conversion gains are something you can see rather than take on faith.

If your current Shopify storefront feels slow, we'll tell you exactly what's dragging it down before you commit to anything.

Every build starts from Turbo Start Shopify, the open-source headless commerce starter we maintain. Next.js 16 for the frontend, the Shopify Storefront API for products, collections, cart, and checkout, and Sanity as the editorial layer for pages, blog, navigation, and SEO. Vercel handles hosting, edge caching, image optimisation, and observability.

None of it is exotic. It's the same stack we run in production for clients, type-safe from the database to the page, and you can read every line of it on GitHub before you hire us.