From Storyblok to Contentful

We are the Storyblok to Contentful migration experts

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Last verified: August 3, 2026

The process

How we migrate from Storyblok to Contentful

01
Access and gating audit
First we check the existing Storyblok and see whether the data is clean enough to move straight over to Contentful, and plan around any auth walls or bot protection in the way.
02
Rendering assessment and extraction
Then we work out how Storyblok renders its pages and pull the content out, even without CMS access.
03
AI-assisted sanitization
Everything extracted runs through our sanitization pipeline, which flags slop, normalizes structure, and leaves us clean content to work with.
04
Content-model design with the client
Before anything moves, we agree the Contentful content model with you, shaped around how your editors actually work.
05
Transform and soft-migrate
We transform the content to the agreed schema and run a full dry run, so mappings and edge cases prove out before production.
06
Execute the real migration
Once the dry run is clean, everything moves into Contentful in one controlled cutover.
07
Redirect mapping and throttled sitemap submission
Every old URL gets mapped to its new home with the right redirect, so rankings and link equity survive the move.
08
Agentic-browser QA
Finally, automated browsers sweep the new site for data issues, design regressions, and missing SEO signals.
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Challenges with Storyblok

Key pain points

Storyblok is not our first recommendation for a headless CMS. The product looks polished, but documentation sprawl makes initial setup harder than it should be, and non-technical editors routinely get lost navigating spaces, stories, and nested components.

Pricing is the bigger issue. Extra locales are $20/month each, extra seats are $15/month each, and custom roles, SSO, and the GraphQL API are all gated behind the custom-priced Premium and Elite plans. Teams on Growth ($99/month) often end up on Growth Plus ($349/month) not because they want the extra features, but because they hit an API request or locale limit.

You'll also lean on third-party integrations for a lot of ordinary tasks, which means more code paths to maintain. Webhook behaviour has changed between releases without clear deprecation notices. The platform works fine once it's set up. Getting there just takes more engineering than the marketing suggests.

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Customisation can take effort

Storyblok can do almost anything, but sometimes the "how" involves developer time, CLI commands, or manual tweaking. Great control, just not always plug-and-play.

Some integrations need extra work

For things like CRMs or complex platforms, you’ll likely build the integration instead of installing it. Expect a bit more engineering.

Slower editing

Real-time previews are great, but large pages or heavy components can load slowly. Occasionally, the editor UI feels less intuitive than the rest of the platform.

Asset management isn’t perfect

Renaming assets, bulk editing, or cleaning libraries can take longer than expected. It doesn't feel as polished as the rest of the system.

Permissions are fixed

Roles are predefined. For smaller teams, that’s perfectly fine. Bigger teams may want more granular access controls than Storyblok currently offers.

Pricing jumps with scale

You get a free tier, but some advanced features sit behind higher plans. It’s worth it for projects if you want to pay more; just something teams should budget for early.

Benefits of Contentful

Key advantages

Contentful is one of the most established headless CMS choices, and we still see plenty of customers land on it after a shortlist.

It's built around structured content, so you model fields once and pull them into any front end you like. That means no copy-pasted components scattered across pages. It also has first-party support for A/B testing and personalization through its Studio add-on, which most competitors don't match natively. The app ecosystem covers SEO, translation, validation, and asset management, and editors get live side-by-side preview for content they're working on.

If your team has the budget and the developer resources to model content properly, it's a solid pick.

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API-first design

Contentful was built for APIs from day one, which means your content plugs cleanly into apps, websites, and mobile.

Developer-friendly flexibility

Schemas, content models, and references can be tuned however you like. If your stack is anything beyond "cookie-cutter," Contentful won’t get in your way.

User-friendly interface

Editors enjoy using it. Clean UI, quick search, structured fields, and no "where does this go again?" confusion.

Extensive integration capabilities

Plug in analytics, eCommerce, automation, and translation. Contentful plays nicely with almost anything. And if something isn’t supported yet, you can wire it up yourself without hacking the platform apart.

Scales under traffic

Contentful's global CDN holds up under heavy load. We've run it on sites pushing millions of monthly requests without needing bespoke infrastructure to handle spikes.

Cloud-based architecture

You don't have to install, patch, or maintain anything. It’s fast, globally distributed, and always up to date. Your content team can ship from anywhere without a DevOps babysitter.

Common questions

Storyblok to Contentful migration FAQs

Answers to the most common questions about Storyblok to Contentful migration

Storyblok's Starter plan is $0 with 1 seat, 2 locales, 100K API requests, and 100GB of traffic. Growth is $99/month for 5 seats, 2 locales, 1M API requests, and 400GB. Growth Plus is $349/month for 15 seats, 10 locales, 4M API requests, and 1TB. Add-ons run $15/month per extra seat, $20/month per extra locale, $10 per extra 1M requests, and $75 per extra 250GB. Premium and Elite are custom-priced and gate SSO, custom roles, and the GraphQL API. The catch most teams hit is the gap between tiers, because there's no gradual scaling. A Growth account that runs over on traffic or locales jumps straight to $349/month, a 3.5x increase for what's often a small overage.

Yes, and it's one of the best in the headless CMS space. You see real-time changes as you edit, directly on your site preview. It's the main reason many teams pick Storyblok. That said, Sanity now offers a comparable experience through its Presentation tool, which gives you live visual editing with more flexibility in content modelling. If the visual editor is your primary reason for choosing Storyblok, it's worth comparing both before committing.

Sanity is the alternative we recommend most often. It offers deeper content modelling, real-time collaboration, and a pricing model that doesn't spike when you add features. Contentful is another option if you want a mature ecosystem, though it's pricier. For teams that loved Storyblok's visual editor, Sanity's Presentation tool now provides a similar live preview experience. We've migrated several Storyblok projects to Sanity, and the feedback from both editors and developers has been positive.

Yes. We export your stories, components, and assets through Storyblok's API, then restructure everything for the target platform. Storyblok's component-based content model actually maps well to Sanity's block system. Most migrations take 3-5 weeks. The main challenge is handling Storyblok's nested component structure and translating field-level localization to the new platform's approach. We keep your site running on Storyblok throughout, so there's zero downtime during the switch.

It works for mid-size sites but starts to strain at enterprise scale. The API slows when fetching deeply nested content, and the tier pricing is the bigger problem. Teams with multiple locales and heavy traffic land on Growth Plus ($349/month) or get pushed toward custom-priced Premium sooner than expected, since custom roles and SSO only exist on enterprise plans. We've seen the public complaints about Storyblok hiking existing customers' bills when they cross a usage or locale limit, and that risk grows with site size. For large projects we usually recommend Sanity instead. GROQ handles complex content relationships well, and the pricing scales in steps you can actually predict.

Contentful has a Free tier with 10 users, 100K API calls per month, 25 content types, and 10,000 records. The Lite plan is $300/month for 20 users, 1M API calls, and 100GB CDN bandwidth. Enterprise is custom pricing with unlimited API calls and an uptime SLA of up to 99.99%. We've seen teams hit the free tier's API ceiling or content type cap fast, and the jump to Lite is often forced by a single limit rather than a feature need.

The migration is step one. Our Contentful team handles what comes after: builds, integrations and the content model work that keeps the new platform clean.

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Projects migrated without a hitch

Join the growing list of successful migrations

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Tray.ai

Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

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Mario Testino

From Sanity overages to instantaneous publishing, we brought Mario Testino into the fast lane, and did it in style.

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Get in touch

Tell us what you're building. We reply within one working day. Jono or someone on the team picks up every message personally.

We are the Storyblok to Contentful migration experts

How we migrate from Storyblok to Contentful

Access and gating audit

Rendering assessment and extraction

AI-assisted sanitization

Content-model design with the client

Transform and soft-migrate

Execute the real migration

Redirect mapping and throttled sitemap submission

Agentic-browser QA

Challenges with Storyblok

Benefits of Contentful

Common questions

Storyblok to Contentful migration FAQs

Answers to the most common questions about Storyblok to Contentful migration