Design-led build
Tabby.ai
Helping the UAE's most prolific Pay in 4 merchants scale their design system and composable infrastructure.
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Brand design that survives contact with the build
Most brand guidelines die the day development starts. Ours ship as design tokens, components, and motion your website uses from the first commit.
Companies of all sizes trust Roboto Studio
A brand that ships as a system
Tokens, not PDFs
The standard brand handover is a hundred-page PDF and a folder of logo exports. Then a developer squints at it, picks the nearest hex code, and the erosion starts: the website drifts from the deck, the deck drifts from the product, until nobody can say what the brand actually looks like.
We design brands the way we build websites: as systems. Identity decisions become design tokens, typography becomes a type scale your CSS consumes, and components carry the brand into every page automatically. The guidelines still exist, but they're generated from the working system rather than hoping someone reads them. Approve a colour once and it renders that way everywhere, from your homepage to your OG images.
Designed and built by the same team
No translation loss
Brand agencies design; development agencies interpret. The gap between those two is where identity work goes to die. Because we do both, your brand runs a few weeks ahead of the website build: identity lands as tokens, tokens land in components, and the site launches as the first full expression of the brand rather than a translation of it.
That also means the brand is designed for where it will actually live. Motion principles that respect performance budgets, colour systems that hold up in light and dark mode, typography chosen for how it renders on screen and not just how it looks on a poster. If you only need the identity work, that's fine too; everything we hand over is built so any competent team can implement it.
Design-led builds we've shipped
Burning questions
Thinking about your brand?
The questions we get asked when teams are weighing a refresh against a rebrand.
What does your brand design service cover?
Identity design (logo, typography, colour), a design system that encodes it as reusable components and tokens, the assets a launch actually needs (social, OG images, pitch templates), and motion principles for how the brand behaves on screen. The deliverable is a working system, with the traditional brand guidelines generated from it rather than the other way round.
Why buy brand design from a development studio?
Because the most common way a brand dies is translation. An agency hands over a beautiful PDF, a developer approximates it in CSS, and soon the website, the deck, and the product all disagree. When the same studio designs the identity and builds the site, the brand ships as design tokens and components, so what you approved is what renders.
Do we need a full rebrand?
Usually not, and we'll say so. Most teams need a refresh: keep the recognisable core, fix the typography, systematise the colour, and build the component library that makes the brand consistent everywhere. A full rebrand is for genuine repositioning. We'll tell you which one you're actually shopping for in the first call.
What do we get at handover?
Figma libraries wired with variables, design tokens your developers consume directly, a component library if we're building the site too, brand guidelines as a living document, and the launch asset kit. Everything is versioned and editable, so the system keeps working after we step away.
Can you work with our existing brand?
Yes. A lot of our brand work starts from an identity that's fine but has never been systematised: the logo is good, everything else is improvised per project. We audit what exists, keep what works, and encode it into a system your team and your website can apply consistently.
How does brand design pair with a website build?
Naturally, and it's the pairing we recommend. Brand runs a few weeks ahead of the build: identity decisions land as tokens, tokens land in components, and the site becomes the first full expression of the brand instead of an approximation of it. One team, no translation loss, one timeline. See how we build on Sanity and Next.js.
How long does a brand project take?
A systematisation of an existing identity typically runs three to four weeks. A new identity with a full design system typically runs six to eight, scoped per engagement. Paired with a website build, the brand work fronts the timeline so development never waits on design decisions.
Ready to make the brand hold together?
Tell us where the drift hurts. A launch that needs an identity, a good logo trapped in an inconsistent system, or a rebrand you want built into the website rather than translated onto it: we'll scope it honestly in a 20-minute call.
Get in touch
Tell us what you're building. We reply within one working day. Jono or someone on the team picks up every message personally.