CMS migration that keeps your SEO intact

Most mid-market migrations take 6 to 12 weeks end-to-end, depending on content volume, the complexity of the source schema, and how much content modelling work the new platform needs. Enterprise migrations with multi-language sites and hundreds of thousands of entries run longer. We scope honestly on a discovery call and break the timeline into audit, build, content move and post-launch monitoring stages so progress is visible week by week.

Not if the redirect map, sitemaps and structured data are handled properly. Every URL with organic traffic or backlinks gets a 301 to its closest equivalent on the new site, the new sitemap gets submitted to GSC on cutover day, and JSON-LD schema gets rebuilt with parity to the old site. We've shipped migrations where organic traffic was flat through cutover and growing within four weeks. The reverse is also true: skip the redirect map and you'll watch months of compounding traffic disappear inside a fortnight.

The honest answer: it depends on content volume and how much modelling work the new platform needs. A 5-page brochure site moves for a few thousand pounds. A 4,000-page enterprise site with multi-language content, a custom redirect map and JSON-LD parity work is a multi-month engagement. We scope every migration in two stages: a paid audit that surfaces every risk, then a fixed-fee build against the audit findings. No surprises mid-project.

Most teams we work with land on Sanity, because the structured content model, real-time collaboration and Live Content API fit modern editorial workflows better than anything else on the market. Contentful is the right call for enterprise teams with existing Contentful licenses, complex role-based publishing or multi-region content operations. Where the choice matters, we'll walk you through both on a scoping call instead of pretending one fits everyone.

Yes. WordPress to Sanity is the most common migration we run. The pattern is well-trodden: export WordPress content via the REST API or XML, map post types, categories and ACF fields to a Sanity schema, run the redirect plan across slugs that almost never line up perfectly, and rebuild the JSON-LD schema your old Yoast or Rank Math setup was emitting. We've documented the technical walk-through in our how to migrate from WordPress to Sanity fast guide.

Yes. Webflow to Sanity is our second-most-common migration. The Webflow CMS export gives us the source data; the structural work is in mapping Webflow Collections to a Sanity schema that actually scales past the platform's hard limits on collection size and item count. Rich text fields and component references need careful handling. We've run this pattern on sites with over a thousand pages without losing visible search rankings through cutover.

All three are migrations we run. HubSpot CMS migrations typically head to Contentful, because clients on HubSpot are usually already paying for an enterprise stack and want the editorial parity. Drupal and Sitecore migrations are enterprise engagements: deeper content modelling, more careful URL planning, longer monitoring windows. Talk to us on a scoping call and we'll walk through the source-specific risks before quoting.

The cautionary tale we keep referencing: a team replatformed without a proper redirect map and watched organic traffic drop to roughly a third of pre-launch volume inside three weeks. Recovering that is months of work, and some of the lost ranking never comes back because the new pages don't have the same backlink profile the old URLs did. The pre-launch essentials checklist exists because every step on it has, at some point, caught a problem on a real engagement.