From WordPress to Kontent.ai

We are the WordPress to Kontent.ai migration experts

Start my migration

Last verified: August 3, 2026

The process

How we migrate from WordPress to Kontent.ai

01
Access and gating audit
First we check the existing WordPress and see whether the data is clean enough to move straight over to Kontent.ai, and plan around any auth walls or bot protection in the way.
02
Rendering assessment and extraction
Then we work out how WordPress renders its pages and pull the content out, even without CMS access.
03
AI-assisted sanitization
Everything extracted runs through our sanitization pipeline, which flags slop, normalizes structure, and leaves us clean content to work with.
04
Content-model design with the client
Before anything moves, we agree the Kontent.ai content model with you, shaped around how your editors actually work.
05
Transform and soft-migrate
We transform the content to the agreed schema and run a full dry run, so mappings and edge cases prove out before production.
06
Execute the real migration
Once the dry run is clean, everything moves into Kontent.ai in one controlled cutover.
07
Redirect mapping and throttled sitemap submission
Every old URL gets mapped to its new home with the right redirect, so rankings and link equity survive the move.
08
Agentic-browser QA
Finally, automated browsers sweep the new site for data issues, design regressions, and missing SEO signals.
Ready when you are. We'll bring the moving boxes.Start my migration

Challenges with WordPress

Key pain points

Talking trash about WordPress is therapy at this point. We've had to build it for years, and it's consistently awful. I guarantee that if you have used it for long enough, you've experienced a site-breaking PHP error or been locked out of your admin panel due to a faulty plugin. We know the world of horrors, and we regret adding to that share of the web. Yes, it really does power over 40% of all sites, roughly 41.5% at the last count.

Help me migrate

Potential security vulnerabilities

When you power half the internet, the hackers notice. WordPress stays safe, but only if someone is constantly updating, patching, and watching it like a hawk, which, trust us, you don't want to.

Heavy reliance on plugins

If you want any new feature, install a new plugin. Before you know it, your site is held together by 27 plugins and a prayer that none of those plugins are removed from the market.

Compatibility issues

Themes, plugins, and core updates sometimes play nicely together, leading to surprise breakages and debugging sessions you didn’t plan for.

Maintenance takes time

WordPress doesn’t run itself. You have to run backups, security patches, plugin conflicts, and random errors. Someone has to tuck it in at night.

Performance needs tuning

WordPress sites need caching, CDN, and database optimization to stay fast, especially if you plan to scale.

Requires careful management - Contentful

Customization has limits

You think you can do a lot with themes and plugins, but when it comes to custom experiences, it means custom dev work (or going headless entirely).

Benefits of Kontent.ai

Key advantages

Calling your CMS "Kontent dot ai" is a brilliant way to convince people you’ve built an AI-powered future. And to be fair, the platform does have a clean editor, strong workflow tools, and a respectable multi-channel setup.

It's perfect for the kind of company that has more infosec members than it does have devs. But calling yourself an AI platform doesn’t mean you’re built like one.

Real AI-driven CMS platforms start at the foundation with structured content, flexible modeling, real-time indexing, and an architecture that doesn’t panic the moment you try something complex. Sanity doesn’t even market itself as "AI-first," but it’s been ahead of the curve for years. They shipped an embedding index before "AI CMS" was a pitch deck buzzword. We even built one of the first AI search tools on top of it.

So yes, Kontent.ai is great. If you want a polished interface and enterprise workflows, go for it. And if you’re dead-set on building your website there, talk to us first. We’ll walk you through it and maybe even find a better way before you spend six months discovering the limits yourself.

Start my migration

Intuitive content management

You shouldn’t need a week of onboarding to publish a paragraph. Kontent.ai nails this with a clean interface that doesn’t punish you for being a marketer instead of a developer.

Flexible content modeling

Build content the way your brain works. Modular, structured, reusable. No dev intervention every time marketing decides "we need one more field."

Strong API-first architecture

The APIs are predictable, well-documented, and don’t require wild workarounds. Everything connects the way it should and developers stay happy too.

Tech stack integration

React, Vue, Angular, or whatever framework you’re obsessed with this week, Kontent.ai plays nice with all of them and keeps deployments smooth.

Advanced image transformations

You can resize, crop, and optimize visuals without leaving the CMS. Think of it as an in-house designer that doesn’t complain about aspect ratios.

Real-time collaboration

Writers, editors, and developers can work together without stepping on each other’s commits. Instant updates, fewer Slack messages, and zero "who overwrote my draft?" moments.

Common questions

WordPress to Kontent.ai migration FAQs

Answers to the most common questions about WordPress to Kontent.ai migration

WordPress.org itself is free, but hosting, themes, premium plugins, and maintenance add up quickly. Managed hosting like SiteGround looks cheap at intro pricing, around $3-8/month, then renews closer to $18-45/month. Add a premium theme ($50-200 one-time), a few paid plugins ($100-500/year), and a security solution. Realistically, you're looking at $30-100/month for a properly maintained small business site. WordPress.com's managed plans run $9/month (Personal, or $4/month billed annually) to $70/month (Commerce, or $45/month billed annually) on annual billing. Since September 2025, plugin installs work on every paid plan from Personal up, not just Business as they used to. WordPress.com Enterprise starts at $25,000/year.

It depends on what you're building. For marketing sites, Webflow or Framer will get you further with less pain. For content-heavy projects that need a headless CMS, Sanity is our go-to recommendation. It gives developers full control over the frontend while editors get a clean, modern interface. If you're a developer looking for alternatives specifically, Next.js paired with Sanity or even a static site generator will outperform WordPress on speed, security, and developer experience.

We start by exporting your WordPress content using WP's REST API or a database export, then restructure it for the target CMS. Posts, pages, categories, tags, media, and custom fields all get mapped to the new schema. The frontend gets rebuilt in a modern framework like Next.js. The whole process usually takes 3-6 weeks depending on how many custom post types and plugins you have. We've done this migration enough times to have solid tooling for it.

If you're a developer tired of PHP and plugin conflicts, look at headless CMS options paired with a frontend framework. Sanity with Next.js is our top pick. You get TypeScript, version control for your content schema, and a frontend you actually enjoy working with. Strapi is another option if you want self-hosted and open-source. For simple sites, Astro with markdown content is surprisingly powerful and deploys anywhere.

For most teams we work with, yes. The maintenance burden alone costs more than people realize. Between plugin updates, security patches, performance tuning, and the occasional site-breaking PHP error, WordPress demands constant attention. Modern alternatives give you better performance, stronger security by default, and a developer experience that doesn't feel like 2010. The migration itself is an investment, but the reduced ongoing costs and improved site speed usually pay for it within 6-12 months.

This is a genuine pain point. Every time you replace an image or file in Kontent.ai, the platform generates a completely new URL. That means any hardcoded references, cached versions, or external links to the old asset break instantly. For content teams publishing at scale, this creates a maintenance burden. You need to update every place the old URL was referenced, or accept broken images. Most CMS platforms handle asset replacement by keeping the same URL and invalidating the cache. Kontent.ai's approach feels like an oversight that hasn't been fixed. If you're managing hundreds of assets, this adds real friction to daily editorial work.

Kontent.ai hides pricing behind a "book a demo" wall, which is never a good sign for budget planning. Based on what we've seen across client engagements, the Developer plan is free but extremely limited (1 user, 2 languages). The Scale plan starts around $1,249/month (billed annually), and Enterprise pricing goes higher depending on API usage, content items, and seats. The real cost is in implementation. Kontent.ai requires upfront developer time to set up content models, build a custom preview pipeline (there's no native live preview), and configure workflows. Budget 4-8 weeks of developer time for initial setup on top of the subscription cost.

Kontent.ai does enterprise content workflows well. The role-based permissions, multi-step approvals, and content scheduling are polished. The API is predictable and well-documented. Where it falls short is flexibility. The content modelling tools are competent but not as powerful as Sanity's, and the lack of a native preview system means your team needs to build and maintain custom preview infrastructure. At similar price points, Contentful offers a larger ecosystem and Sanity offers deeper customisation. We'd recommend Kontent.ai primarily for teams already invested in the Kentico ecosystem or organisations where workflow governance is the top priority over developer experience.

Projects migrated without a hitch

Join the growing list of successful migrations

Slingshot Bio

Roboto converged Slingshot Bio's WordPress and Shopify sites into one headless Shopify build on Next.js and Sanity, instrumented end to end and AI-ready.

View case study

Jamb

We rebuilt Jamb on Sanity and Next.js, merging two legacy PHP sites into one calm catalogue without losing the SEO equity their antique and reproduction collections had built up.

View case study

Jamb mantelpiece with gilded mirror, hanging lantern, and antiques

Tray.ai

Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

View case study

The Tray.ai website homepage after the large-scale re-platforming migration

Mario Testino

From Sanity overages to instantaneous publishing, we brought Mario Testino into the fast lane, and did it in style.

View case study

The Mario Testino photography portfolio site with instant publishing

Get in touch

Tell us what you're building. We reply within one working day. Jono or someone on the team picks up every message personally.

We are the WordPress to Kontent.ai migration experts

How we migrate from WordPress to Kontent.ai

Access and gating audit

Rendering assessment and extraction

AI-assisted sanitization

Content-model design with the client

Transform and soft-migrate

Execute the real migration

Redirect mapping and throttled sitemap submission

Agentic-browser QA

Challenges with WordPress

Benefits of Kontent.ai

Common questions

WordPress to Kontent.ai migration FAQs

Answers to the most common questions about WordPress to Kontent.ai migration