Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Webflow to Hygraph
Key pain points
Now for the part that Webflow doesn’t put on their homepage. The pricing escalates fast. $29/month for a basic CMS plan is already painful, but enterprise plans running into $60,000+ a year for high-traffic sites? The CMS editor is the other pain point everyone loves to hate. Tiny text fields, clunky formatting, random quirks, and in some cases, hitting “save” has accidentally unpublished live articles. Yes, really. Not exactly the confidence you want from a content platform.
Then there are the technical walls. Only one designer can edit at a time. No repeater fields. CMS reference limits that force weird workarounds. And if you ever want to leave Webflow? Good luck. The exported code loses CMS features and animations, so your “no-code” site suddenly needs… code. Everywhere.

Expensive pricing tiers
Webflow starts cheap, but the moment you need CMS items, traffic, or team features, the bill jumps fast. If you want just 10 pages, go ahead. But if you need an enterprise website, we suggest reconsidering.

Outdated CMS editor interface
For all the design polish, the CMS editor feels stuck in another decade. Tiny text fields, formatting quirks, and the occasional “why did that unpublish my live page?” moment doesn't help content teams move fast.

CMS reference limitations
Complex content models often require hacks, workarounds, or custom code anyway, which defeats the “no-code” dream. It doesn't have repeaters or shallow reference depth, and collection limits add friction to what should be simple tasks.

Single-designer collaboration limit
Only one designer can work in the Webflow canvas at a time. On larger projects, this turns teamwork into a queue.

Third-party integration dependency
If you need advanced features, prepare to stitch in custom code or third-party services. The plugin ecosystem is small, so extending Webflow usually means bolting on tools outside the platform.

Limited export functionality
You can export your site, but you lose CMS features, interactions, and animations the moment you do. It’s more like a one-way door than a portable build.
Key advantages
Hygraph is a GraphQL-first setup isn’t a gimmick, queries are fast, precise, and an instant upgrade from platforms still pretending REST is the future. Content teams get a clean, intuitive UI, and developers get proper modeling tools. The real flex is Content Federation. Instead of juggling five backends and duct-taped integrations, Hygraph pulls external APIs into one place and lets you manage everything from a single dashboard.
All the enterprise essentials are built-in like workflows, localization, roles, and staging. If you’re thinking of adopting it (or untangling your current setup), connect with us, and we’ll help you integrate it properly and get the most out of it.

GraphQL-first API architecture
Hygraph gives developers precise and predictable queries without over-fetching or duct-taping endpoints. If you're comfortable with GraphQL, go ahead with it.

Multi-region content delivery
Your content gets served from the closest region, so pages load fast everywhere without you having to think about infrastructure.

Fast geo-distributed responses
Because their CDN actually does its job, API calls resolve quickly across regions which is perfect for apps that can’t afford to wait on slow round-trips.

External API integration support
Hygraph’s content federation lets you pull in data from other APIs and treat everything like one unified system without any custom backend glue or microservice jungle.

Generous free tier offering
You can build real projects without paying a penny. It’s surprisingly capable for prototyping, small sites, or testing before you commit budget.

Automated webhook capabilities
All the updates trigger instantly with clean webhooks, which is great for syncing builds, triggering workflows, or piping data into other systems without manual overhead.
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