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From Storyblok to Directus

We are the Storyblok to Directus migration experts

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The process

How we migrate from Storyblok to Directus

  1. 01

    Access and gating audit

    First we check the existing Storyblok and see whether the data is clean enough to move straight over to Directus, and plan around any auth walls or bot protection in the way.

  2. 02

    Rendering assessment and extraction

    Then we work out how Storyblok renders its pages and pull the content out, even without CMS access.

  3. 03

    AI-assisted sanitization

    Everything extracted runs through our sanitization pipeline, which flags slop, normalizes structure, and leaves us clean content to work with.

  4. 04

    Content-model design with the client

    Before anything moves, we agree the Directus content model with you, shaped around how your editors actually work.

  5. 05

    Transform and soft-migrate

    We transform the content to the agreed schema and run a full dry run, so mappings and edge cases prove out before production.

  6. 06

    Execute the real migration

    Once the dry run is clean, everything moves into Directus in one controlled cutover.

  7. 07

    Redirect mapping and throttled sitemap submission

    Every old URL gets mapped to its new home with the right redirect, so rankings and link equity survive the move.

  8. 08

    Agentic-browser QA

    Finally, automated browsers sweep the new site for data issues, design regressions, and missing SEO signals.

  9. Ready when you are. We'll bring the moving boxes.Start my migration


Challenges with Storyblok

Key pain points

Storyblok is not our first recommendation for a headless CMS. The product looks polished, but documentation sprawl makes initial setup harder than it should be, and non-technical editors routinely get lost navigating spaces, stories, and nested components.

Pricing is the bigger issue. Extra locales are $20/month each, extra seats are $15/month each, and custom roles, SSO, and the GraphQL API are all gated behind the custom-priced Premium and Elite plans. Teams on Growth ($99/month) often end up on Growth Plus ($349/month) not because they want the extra features, but because they hit an API request or locale limit.

You'll also lean on third-party integrations for a lot of ordinary tasks, which means more code paths to maintain. Webhook behaviour has changed between releases without clear deprecation notices. The platform works fine once it's set up. Getting there just takes more engineering than the marketing suggests.

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Customization difficulty

Customisation can take effort

Storyblok can do almost anything, but sometimes the "how" involves developer time, CLI commands, or manual tweaking. Great control, just not always plug-and-play.

Integrations is difficult

Some integrations need extra work

For things like CRMs or complex platforms, you’ll likely build the integration instead of installing it. Expect a bit more engineering.

Editing experience issues

Slower editing

Real-time previews are great, but large pages or heavy components can load slowly. Occasionally, the editor UI feels less intuitive than the rest of the platform.

Asset management challenges

Asset management isn’t perfect

Renaming assets, bulk editing, or cleaning libraries can take longer than expected. It doesn't feel as polished as the rest of the system.

Roles permissions not customizable

Permissions are fixed

Roles are predefined. For smaller teams, that’s perfectly fine. Bigger teams may want more granular access controls than Storyblok currently offers.

Pricing issues

Pricing jumps with scale

You get a free tier, but some advanced features sit behind higher plans. It’s worth it for projects if you want to pay more; just something teams should budget for early.



Benefits of Directus

Key advantages

Directus instantly wins points with us because, well… it has a rabbit for a logo. But beyond that, it's genuinely a solid database-first CMS. If you like the idea of a CMS that sits directly on top of your SQL database without any abstractions, Directus feels incredibly natural.

You can self-host it, tweak it endlessly, and treat your schema exactly the way you want. Editors get a no-code admin UI that feels polished, developers get REST and GraphQL out of the box, and teams get workflows, versioning, automations, and proper permission controls. It's flexible, fast, and a great fit if your content is really just structured data waiting for a smarter interface. If your project revolves around relational data and you want total control from database to API, Directus is one of the cleanest ways to build it.

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Intuitive non-technical interface

Intuitive non-technical interface

Editors get a clean, no-code admin panel that feels more like a productivity tool than a CMS. Non-technical teams can handle content updates without pinging developers every five minutes.

Database-agnostic SQL integration

Database-agnostic SQL integration

Directus plugs straight into your SQL database and turns it into an API instantly. If your data lives in Postgres, MySQL, MariaDB, or SQLite, it just works.

Field-level permission controls

Field-level permission controls

You can lock down every field, table, and action with granular role-based permissions. Perfect for teams that care about security and don't want interns accidentally deleting production data.

Built-in REST/GraphQL support

Built-in REST/GraphQL support

Your entire database is instantly exposed as both REST and GraphQL endpoints. Just plug into your frontend and start shipping.

Extensive UI customization available on Directus

Extensive UI customization

Directus lets you tweak the interface, add custom views, tailor layouts, and build the exact editing experience your team needs. It feels like a CMS you can actually shape instead of fight.

Real-time collaborative editing available on Directus

Real-time collaborative editing

Multiple contributors can work in the Studio at the same time without stepping on each other's toes. Collaborative editing shipped in February 2026, so drafts stay clean and the whole workflow feels built for modern teams, not 2010 intranets.

AI Assistant with image and PDF support in Directus

AI Assistant with image and PDF support

The built-in AI Assistant can process images and PDFs as well as text, and it works across OpenAI, Anthropic, and Google Gemini. It's a genuinely useful addition rather than a feature-list checkbox.





Common questions

Storyblok to Directus migration FAQs

Answers to the most common questions about Storyblok to Directus migration

Storyblok's Starter plan is $0 with 1 seat, 2 locales, 100K API requests, and 100GB of traffic. Growth is $99/month for 5 seats, 2 locales, 1M API requests, and 400GB. Growth Plus is $349/month for 15 seats, 10 locales, 4M API requests, and 1TB. Add-ons run $15/month per extra seat, $20/month per extra locale, $10 per extra 1M requests, and $75 per extra 250GB. Premium and Elite are custom-priced and gate SSO, custom roles, and the GraphQL API. The catch most teams hit is the gap between tiers, because there's no gradual scaling. A Growth account that runs over on traffic or locales jumps straight to $349/month, a 3.5x increase for what's often a small overage.


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