Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Storyblok to Contentstack
Key pain points
Storyblock is definitely not our first choice when it comes to headless CMS. It looks sleek, sure, but its extensive documentation makes it confusing to set up. Its modular system demands time and technical assistance, and non-technical editors often get lost trying to understand spaces, stories, and components. Pricing escalates faster than an unoptimised build, especially if you want basic features.
You’ll likely lean on third-party integrations to get simple things done, and that means more complexity, more code, and more potential breakpoints. Webhook changes have also caught teams off-guard. It they deprecated without warning. So, while Storyblok isn’t terrible, it’s not plug-and-play either.

Customisation can take effort
Storyblok can do almost anything, but sometimes the “how” involves developer time, CLI commands, or manual tweaking. Great control, just not always plug-and-play.

Some integrations need extra work
For things like CRMs or complex platforms, you’ll likely build the integration instead of installing it. Expect a bit more engineering.

Slower editing
Real-time previews are great, but large pages or heavy components can load slowly. Occasionally, the editor UI feels less intuitive than the rest of the platform.

Asset management isn’t perfect
Renaming assets, bulk editing, or cleaning libraries can take longer than expected. It is not streamlined like the rest of the system.

Permissions are fixed
Roles are predefined. For smaller teams, that’s perfectly fine. Bigger teams may want more granular access controls than Storyblok currently offers.

Pricing jumps with scale
You get a free tier, but some advanced features sit behind higher plans. It’s worth it for projects if you want to pay more; just something teams should budget for early.
Key advantages
Contentstack is one of the more polished enterprise headless CMS platforms. It has API-first, composable, and loaded with the usual DXP buzzwords. It actually backs some of it up. The workflows are strong, role-based approvals are genuinely helpful for large editorial teams, and the visual builder plus modular blocks give marketers enough power to ship pages without pinging developers every 30 seconds. Its omnichannel delivery, multi-region CDNs, and fast APIs make it a solid fit for global brands with heavy traffic and complex localisation needs.
But this is firmly in enterprise territory. We generally don’t recommend platforms in the “DXP with 47 whitepapers” category, but if you must pick one, Contentstack at least has a smoother developer experience than most. The composable architecture is well thought out, integrations behave predictably, and the SDKs play nicely with modern frameworks like Next.js. If you're a Fortune-500-sized team and want help figuring out whether this is the right bet, or want a modern alternative instead, get in touch.

Enterprise-grade composable architecture
Built for large teams shipping across markets. The stack scales fast, stays stable under heavy traffic, and doesn’t crumble the moment your marketing team schedules a global launch.

Advanced workflow and approvals
Contentstack’s workflow engine handles multi-step approvals, roles, and governance without duct tape. Perfect for teams that need structure instead of Slack chaos.

Multi-region CDN delivery
Your content gets pushed worldwide through edge CDNs, keeping delivery fast even when your customers are nowhere near your servers.

API-first microservices design
Developers get flexibility without wrestling with legacy monolith logic with REST, GraphQL, and webhooks.

Extensive React/Next.js SDKs
Strong developer tooling means faster builds and fewer hours wasted writing boilerplate just to fetch and render content.

MACH-compliant infrastructure
Fully modular, cloud-native, and replaceable in parts. Plays nicely inside modern composable stacks instead of dragging you back to 2010.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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