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From Sitecore to Storyblok

We are the Sitecore to Storyblok migration experts

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The process

How we migrate from Sitecore to Storyblok

  1. 01

    Access and gating audit

    First we check the existing Sitecore and see whether the data is clean enough to move straight over to Storyblok, and plan around any auth walls or bot protection in the way.

  2. 02

    Rendering assessment and extraction

    Then we work out how Sitecore renders its pages and pull the content out, even without CMS access.

  3. 03

    AI-assisted sanitization

    Everything extracted runs through our sanitization pipeline, which flags slop, normalizes structure, and leaves us clean content to work with.

  4. 04

    Content-model design with the client

    Before anything moves, we agree the Storyblok content model with you, shaped around how your editors actually work.

  5. 05

    Transform and soft-migrate

    We transform the content to the agreed schema and run a full dry run, so mappings and edge cases prove out before production.

  6. 06

    Execute the real migration

    Once the dry run is clean, everything moves into Storyblok in one controlled cutover.

  7. 07

    Redirect mapping and throttled sitemap submission

    Every old URL gets mapped to its new home with the right redirect, so rankings and link equity survive the move.

  8. 08

    Agentic-browser QA

    Finally, automated browsers sweep the new site for data issues, design regressions, and missing SEO signals.

  9. Ready when you are. We'll bring the moving boxes.Start my migration


Challenges with Sitecore

Key pain points

Sitecore is one of the most expensive CMS platforms on the market. Licensing starts around $40,000-$65,000/year for basic XM, and a full XP or XC deployment with implementation lands in the $500,000+ range over three years. On top of the licence, you need specialised .NET developers on retainer, and those contracts aren't cheap either.

The complexity catches most teams off guard. Upgrading between Sitecore versions is closer to a rebuild than an update. Content is stored in a tree structure that doesn't map cleanly to other systems, which makes migrations painful and locks you into the platform longer than you'd like. The editor UI still feels like a late-2000s enterprise portal, and anything beyond basic publishing needs developer involvement.

Most mid-sized companies using Sitecore pay for personalisation and marketing automation they never turn on. If that sounds familiar, a headless CMS paired with a modern frontend gives you 80% of the useful capability at a fraction of the cost. We've moved clients off Sitecore and cut annual platform spend by 60-80% without losing functionality that actually mattered.

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Benefits of Storyblok

Key advantages

If you've ever tried explaining "headless" to a content team and watched their eyes glaze over, Storyblok is your peace offering. The visual editor is genuinely good: editors see changes on the real page preview instead of filling out abstract field forms.

That's the upside. The downside is that the API lacks a few basics, like fetching child or sibling pages directly, and the tier jumps get steep once you need more locales or seats. If Storyblok is your choice, we can make it work, we know where the rough edges are and how to set it up cleanly.

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Visual editing capabilities

Visual editing capabilities

Yes, you read that right, you can do real-time, on-page editing. Make a change, see it instantly, no staging limbo, which means you can stop "guess and publish."

Component-based approach in Storyblok

Component-based approach

You can build a component once and use it everywhere. You can also update a button or banner in one place, and the entire site fixes itself.

Efficient content structuring for ease

Efficient content structuring

Your content stays clean, organised, reusable, and not scattered across 40 pages. Developers work with structured data, editors drag-and-drop pieces like Lego. Everyone gets to stay sane.

multi-language support

Strong multi-language support

One CMS, many languages, no chaos. Localise content without duplicate pages or messy spreadsheet exports.

collaborate with your team on Storyblok

Collaborative environment

Writers, designers, and editors can all jump in at the same time without breaking each other’s work. Add comments and approvals. View version histories for teamwork without the headache.

Highly customisable

Highly customisable

If your design system can imagine it, you can use Storyblok to model it. There are custom fields, workflows, and logics that can bend to your stack rather than the other way around.





Common questions

Sitecore to Storyblok migration FAQs

Answers to the most common questions about Sitecore to Storyblok migration

Sitecore doesn't publish pricing, but based on what we've seen across client projects, expect to pay six figures annually. Licensing alone typically starts around $40,000 to $65,000 per year for a basic XM setup, and jumps well past $100,000 once you add XP or XC modules. Factor in implementation (often $150,000 to $500,000+), hosting, and the specialised developers you'll need on retainer. For mid-sized companies, the total cost of ownership over three years can easily exceed $500,000. We've helped teams migrate off Sitecore and cut their annual platform spend by 60-80%.


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