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From Sitecore to Directus

We are the Sitecore to Directus migration experts

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The process

How we migrate from Sitecore to Directus

  1. 01

    Access and gating audit

    First we check the existing Sitecore and see whether the data is clean enough to move straight over to Directus, and plan around any auth walls or bot protection in the way.

  2. 02

    Rendering assessment and extraction

    Then we work out how Sitecore renders its pages and pull the content out, even without CMS access.

  3. 03

    AI-assisted sanitization

    Everything extracted runs through our sanitization pipeline, which flags slop, normalizes structure, and leaves us clean content to work with.

  4. 04

    Content-model design with the client

    Before anything moves, we agree the Directus content model with you, shaped around how your editors actually work.

  5. 05

    Transform and soft-migrate

    We transform the content to the agreed schema and run a full dry run, so mappings and edge cases prove out before production.

  6. 06

    Execute the real migration

    Once the dry run is clean, everything moves into Directus in one controlled cutover.

  7. 07

    Redirect mapping and throttled sitemap submission

    Every old URL gets mapped to its new home with the right redirect, so rankings and link equity survive the move.

  8. 08

    Agentic-browser QA

    Finally, automated browsers sweep the new site for data issues, design regressions, and missing SEO signals.

  9. Ready when you are. We'll bring the moving boxes.Start my migration


Challenges with Sitecore

Key pain points

Sitecore is one of the most expensive CMS platforms on the market. Licensing starts around $40,000-$65,000/year for basic XM, and a full XP or XC deployment with implementation lands in the $500,000+ range over three years. On top of the licence, you need specialised .NET developers on retainer, and those contracts aren't cheap either.

The complexity catches most teams off guard. Upgrading between Sitecore versions is closer to a rebuild than an update. Content is stored in a tree structure that doesn't map cleanly to other systems, which makes migrations painful and locks you into the platform longer than you'd like. The editor UI still feels like a late-2000s enterprise portal, and anything beyond basic publishing needs developer involvement.

Most mid-sized companies using Sitecore pay for personalisation and marketing automation they never turn on. If that sounds familiar, a headless CMS paired with a modern frontend gives you 80% of the useful capability at a fraction of the cost. We've moved clients off Sitecore and cut annual platform spend by 60-80% without losing functionality that actually mattered.

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Benefits of Directus

Key advantages

Directus instantly wins points with us because, well… it has a rabbit for a logo. But beyond that, it's genuinely a solid database-first CMS. If you like the idea of a CMS that sits directly on top of your SQL database without any abstractions, Directus feels incredibly natural.

You can self-host it, tweak it endlessly, and treat your schema exactly the way you want. Editors get a no-code admin UI that feels polished, developers get REST and GraphQL out of the box, and teams get workflows, versioning, automations, and proper permission controls. It's flexible, fast, and a great fit if your content is really just structured data waiting for a smarter interface. If your project revolves around relational data and you want total control from database to API, Directus is one of the cleanest ways to build it.

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Intuitive non-technical interface

Intuitive non-technical interface

Editors get a clean, no-code admin panel that feels more like a productivity tool than a CMS. Non-technical teams can handle content updates without pinging developers every five minutes.

Database-agnostic SQL integration

Database-agnostic SQL integration

Directus plugs straight into your SQL database and turns it into an API instantly. If your data lives in Postgres, MySQL, MariaDB, or SQLite, it just works.

Field-level permission controls

Field-level permission controls

You can lock down every field, table, and action with granular role-based permissions. Perfect for teams that care about security and don't want interns accidentally deleting production data.

Built-in REST/GraphQL support

Built-in REST/GraphQL support

Your entire database is instantly exposed as both REST and GraphQL endpoints. Just plug into your frontend and start shipping.

Extensive UI customization available on Directus

Extensive UI customization

Directus lets you tweak the interface, add custom views, tailor layouts, and build the exact editing experience your team needs. It feels like a CMS you can actually shape instead of fight.

Real-time collaborative editing available on Directus

Real-time collaborative editing

Multiple contributors can work in the Studio at the same time without stepping on each other's toes. Collaborative editing shipped in February 2026, so drafts stay clean and the whole workflow feels built for modern teams, not 2010 intranets.

AI Assistant with image and PDF support in Directus

AI Assistant with image and PDF support

The built-in AI Assistant can process images and PDFs as well as text, and it works across OpenAI, Anthropic, and Google Gemini. It's a genuinely useful addition rather than a feature-list checkbox.





Common questions

Sitecore to Directus migration FAQs

Answers to the most common questions about Sitecore to Directus migration

Sitecore doesn't publish pricing, but based on what we've seen across client projects, expect to pay six figures annually. Licensing alone typically starts around $40,000 to $65,000 per year for a basic XM setup, and jumps well past $100,000 once you add XP or XC modules. Factor in implementation (often $150,000 to $500,000+), hosting, and the specialised developers you'll need on retainer. For mid-sized companies, the total cost of ownership over three years can easily exceed $500,000. We've helped teams migrate off Sitecore and cut their annual platform spend by 60-80%.


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