Slingshot Bio
Roboto converged Slingshot Bio's WordPress and Shopify sites into one headless Shopify build on Next.js and Sanity, instrumented end to end and AI-ready.
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From Sitecore to Adobe Experience Manager
We are the Sitecore to Adobe Experience Manager migration experts
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The process
How we migrate from Sitecore to Adobe Experience Manager
- 01
Access and gating audit
First we check the existing Sitecore and see whether the data is clean enough to move straight over to Adobe Experience Manager, and plan around any auth walls or bot protection in the way.
- 02
Rendering assessment and extraction
Then we work out how Sitecore renders its pages and pull the content out, even without CMS access.
- 03
AI-assisted sanitization
Everything extracted runs through our sanitization pipeline, which flags slop, normalizes structure, and leaves us clean content to work with.
- 04
Content-model design with the client
Before anything moves, we agree the Adobe Experience Manager content model with you, shaped around how your editors actually work.
- 05
Transform and soft-migrate
We transform the content to the agreed schema and run a full dry run, so mappings and edge cases prove out before production.
- 06
Execute the real migration
Once the dry run is clean, everything moves into Adobe Experience Manager in one controlled cutover.
- 07
Redirect mapping and throttled sitemap submission
Every old URL gets mapped to its new home with the right redirect, so rankings and link equity survive the move.
- 08
Agentic-browser QA
Finally, automated browsers sweep the new site for data issues, design regressions, and missing SEO signals.
- Ready when you are. We'll bring the moving boxes.Start my migration
Challenges with Sitecore
Key pain points
Sitecore is one of the most expensive CMS platforms on the market. Licensing starts around $40,000-$65,000/year for basic XM, and a full XP or XC deployment with implementation lands in the $500,000+ range over three years. On top of the licence, you need specialised .NET developers on retainer, and those contracts aren't cheap either.
The complexity catches most teams off guard. Upgrading between Sitecore versions is closer to a rebuild than an update. Content is stored in a tree structure that doesn't map cleanly to other systems, which makes migrations painful and locks you into the platform longer than you'd like. The editor UI still feels like a late-2000s enterprise portal, and anything beyond basic publishing needs developer involvement.
Most mid-sized companies using Sitecore pay for personalisation and marketing automation they never turn on. If that sounds familiar, a headless CMS paired with a modern frontend gives you 80% of the useful capability at a fraction of the cost. We've moved clients off Sitecore and cut annual platform spend by 60-80% without losing functionality that actually mattered.
Benefits of Adobe Experience Manager
Key advantages
AEM is the kind of platform you only choose if you’re a Fortune 500 company or you enjoy voluntary suffering. I’m not an Adobe fan. It’s bloated, overpriced, and built to lock you into their ecosystem. But fine, here are the positives. The Adobe integration is the real draw. If your organisation already lives inside Creative Cloud, Analytics, and Target, AEM becomes a giant DXP monolith that handles assets, personalisation, segmentation, and multi-channel delivery from one place. The DAM is genuinely strong, now split into Assets Prime and Assets Ultimate tiers, and it scales to enormous traffic when you throw infrastructure at it.
If you’re not operating at scale, you’ll spend absurd money for problems a clean Sanity + modern composable stack solves better and cheaper. If you are considering AEM or escaping it, get in touch. We’ll help you choose something that won’t haunt your ops team for the next decade.
Integration with Adobe tools
AEM connects with Creative Cloud, Analytics, and Target, letting teams move assets, data, and personalisation logic across tools without friction
Powerful digital asset management
The DAM is genuinely powerful. It has AI tagging, smart cropping, versioning, and bulk optimisation for massive media libraries.
Consistent multi-channel delivery
AEM can push content to web, mobile apps, email, and more from one central source. Ideal for enterprises that need consistent messaging across every customer touchpoint.
Flexible architecture
Runs headful, headless, or hybrid. Teams can serve Content Fragments over GraphQL, author on a live frontend with the Universal Editor, or ship through Edge Delivery Services, then mix that with legacy setups. Adaptable for companies with complicated stacks.
Scalable enterprise-level operations
AEM is designed to handle huge traffic, global teams, and heavy workflows. It scales reliably when backed by proper infrastructure and Adobe’s cloud.
Intuitive user interface
For an enterprise platform, the UI is relatively approachable, helping large content teams manage complex workflows without needing to touch code.
Common questions
Sitecore to Adobe Experience Manager migration FAQs
Answers to the most common questions about Sitecore to Adobe Experience Manager migration
Sitecore doesn't publish pricing, but based on what we've seen across client projects, expect to pay six figures annually. Licensing alone typically starts around $40,000 to $65,000 per year for a basic XM setup, and jumps well past $100,000 once you add XP or XC modules. Factor in implementation (often $150,000 to $500,000+), hosting, and the specialised developers you'll need on retainer. For mid-sized companies, the total cost of ownership over three years can easily exceed $500,000. We've helped teams migrate off Sitecore and cut their annual platform spend by 60-80%.
Get in touch
Tell us what you're building. We reply within one working day. Jono or someone on the team picks up every message personally.
