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From Sanity to Kontent.ai

We are the Sanity to Kontent.ai migration experts

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The process

How we migrate from Sanity to Kontent.ai

  1. 01

    Access and gating audit

    First we check the existing Sanity and see whether the data is clean enough to move straight over to Kontent.ai, and plan around any auth walls or bot protection in the way.

  2. 02

    Rendering assessment and extraction

    Then we work out how Sanity renders its pages and pull the content out, even without CMS access.

  3. 03

    AI-assisted sanitization

    Everything extracted runs through our sanitization pipeline, which flags slop, normalizes structure, and leaves us clean content to work with.

  4. 04

    Content-model design with the client

    Before anything moves, we agree the Kontent.ai content model with you, shaped around how your editors actually work.

  5. 05

    Transform and soft-migrate

    We transform the content to the agreed schema and run a full dry run, so mappings and edge cases prove out before production.

  6. 06

    Execute the real migration

    Once the dry run is clean, everything moves into Kontent.ai in one controlled cutover.

  7. 07

    Redirect mapping and throttled sitemap submission

    Every old URL gets mapped to its new home with the right redirect, so rankings and link equity survive the move.

  8. 08

    Agentic-browser QA

    Finally, automated browsers sweep the new site for data issues, design regressions, and missing SEO signals.

  9. Ready when you are. We'll bring the moving boxes.Start my migration


Challenges with Sanity

Key pain points

We obviously prefer Sanity, so much so that our own website is on Sanity. But if you don't have the right implementation team, you might find yourself in a bad situation. Its highly customizable nature can lead to complexity and time-consuming setup processes for less experienced developers. We've inherited our fair share of stinkers, but we advise that before you jump ship, you let us look over it to see if it's salvageable.

That said, if you are considering moving, we can help you migrate away with automated migration scripts, web scraping, and content mapping. It'll be a 1:1 with whatever platform you choose.

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Limited out-of-box solutions

Not always plug-and-play

Sanity gives you a ton of flexibility, but it’s not a "drag-and-drop" CMS. If your team prefers instant themes and presets, you’ll need a little extra setup to get started.

resource demand for Sanity

Potentially high resource demand

As your content model grows, Sanity gives you incredible power and real-time performance. Just keep in mind that very large projects may require a bit more horsepower behind the scenes.

Technical expertise required for Sanity

Less ideal for beginners

Editors love Sanity once everything is set up, but teams switching from traditional CMSs may need a short onboarding period to learn the workflow.

Infrastructure needed for Sanity

Infrastructure management needed

Unlike hosted CMS platforms, you own your content pipeline. That gives you full control and scalability, but also means setup and environments need to be managed properly.

Technical skill needed for Sanity

Technical skill required

Since Sanity is schema-driven, developers can model content precisely the way your business needs it. Non-technical teams benefit from that structure, but setup usually requires engineering support.

Complexity in setup for Sanity

Complexity in setup

Sanity doesn’t force rigid templates or assumptions. You have to define everything like content, structure, and workflows. The tradeoff: a bit more initial setup for much more flexibility long-term.



Benefits of Kontent.ai

Key advantages

Calling your CMS "Kontent dot ai" is a brilliant way to convince people you’ve built an AI-powered future. And to be fair, the platform does have a clean editor, strong workflow tools, and a respectable multi-channel setup.

It's perfect for the kind of company that has more infosec members than it does have devs. But calling yourself an AI platform doesn’t mean you’re built like one.

Real AI-driven CMS platforms start at the foundation with structured content, flexible modeling, real-time indexing, and an architecture that doesn’t panic the moment you try something complex. Sanity doesn’t even market itself as "AI-first," but it’s been ahead of the curve for years. They shipped an embedding index before "AI CMS" was a pitch deck buzzword. We even built one of the first AI search tools on top of it.

So yes, Kontent.ai is great. If you want a polished interface and enterprise workflows, go for it. And if you’re dead-set on building your website there, talk to us first. We’ll walk you through it and maybe even find a better way before you spend six months discovering the limits yourself.

Start my migration


Intuitive content management

Intuitive content management

You shouldn’t need a week of onboarding to publish a paragraph. Kontent.ai nails this with a clean interface that doesn’t punish you for being a marketer instead of a developer.

Flexible content modeling

Flexible content modeling

Build content the way your brain works. Modular, structured, reusable. No dev intervention every time marketing decides "we need one more field."

Strong API-first architecture

Strong API-first architecture

The APIs are predictable, well-documented, and don’t require wild workarounds. Everything connects the way it should and developers stay happy too.

Tech stack integration

Tech stack integration

React, Vue, Angular, or whatever framework you’re obsessed with this week, Kontent.ai plays nice with all of them and keeps deployments smooth.

Advanced image transformations

Advanced image transformations

You can resize, crop, and optimize visuals without leaving the CMS. Think of it as an in-house designer that doesn’t complain about aspect ratios.

Real-time collaboration

Real-time collaboration

Writers, editors, and developers can work together without stepping on each other’s commits. Instant updates, fewer Slack messages, and zero "who overwrote my draft?" moments.





Common questions

Sanity to Kontent.ai migration FAQs

Answers to the most common questions about Sanity to Kontent.ai migration

Sanity's Free plan includes 20 user seats, 10,000 documents, 1M CDN API requests, 250K regular API requests, 100GB of assets, and unlimited locales. The Growth plan is $15 per seat/month for up to 50 seats, with 25,000 documents and the same API allowances, plus pay-as-you-go overages, private datasets, and 5 roles including Editor, Developer, and Contributor. Enterprise pricing is custom for organisations that need custom roles, dedicated SLAs, or single-tenant infrastructure. Most mid-size teams we work with stay well inside Growth's limits.


Not sold on moving? Sometimes the platform is fine and the build is the problem. We also fix Sanity sites in place.

Sanity development agency


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