Slingshot Bio
Roboto converged Slingshot Bio's WordPress and Shopify sites into one headless Shopify build on Next.js and Sanity, instrumented end to end and AI-ready.

From Kontent.ai to BaseHub
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The process
First we check the existing Kontent.ai and see whether the data is clean enough to move straight over to BaseHub, and plan around any auth walls or bot protection in the way.
Then we work out how Kontent.ai renders its pages and pull the content out, even without CMS access.
Everything extracted runs through our sanitization pipeline, which flags slop, normalizes structure, and leaves us clean content to work with.
Before anything moves, we agree the BaseHub content model with you, shaped around how your editors actually work.
We transform the content to the agreed schema and run a full dry run, so mappings and edge cases prove out before production.
Once the dry run is clean, everything moves into BaseHub in one controlled cutover.
Every old URL gets mapped to its new home with the right redirect, so rankings and link equity survive the move.
Finally, automated browsers sweep the new site for data issues, design regressions, and missing SEO signals.
Key pain points
We've always been known to talk trash about WordPress, Framer and especially Prismic. It's fun and theraputic but truth be told Kontent.ai deserves it's fair share of aggro.
Pricing is hidden behind "book a demo" and their vague "price calculator". Basic features require developer elbow grease, and replacing a single image gives you a brand-new URL like it’s 2009. At scale, the API rate limits and bare-bones taxonomy start to feel less "enterprise" and more "please slow down, you’re scaring the CMS."
If you’re absolutely set on using Kontent.ai, give us a shout. We’ll try to make it work… or find you something that won’t make your content team cry into their spreadsheets.

Hidden pricing model
Kontent.ai loves a "contact sales" button. Great if you're an enterprise with a procurement department, not so great if you're just trying to budget a project. Until you get a quote, you’re basically guessing.

Complex initial setup requirements
The platform is polished, but the setup isn’t plug-and-play. Getting projects wired correctly, especially when it comes to multi-channel setup, usually requires a developer, documentation, and a quiet room to scream into.

Missing out-of-box preview system
Unlike most modern CMS platforms, there's no native live preview. You have to build a custom preview pipeline, which adds effort, cost, and another item to the dev team’s already depressing backlog.

Asset replacement URL issues
Swap an image or file, and Kontent.ai generates a new URL, which means link rot and cleanup duties no one asked for. Publishing teams feel this pain the fastest.

API rate limiting constraints
API-first is great until you hit the rate limit. 100 requests per second is fine for small sites, but high-traffic apps need careful caching or extra infrastructure to avoid bottlenecks

Limited Management API coverage
The Management API doesn’t expose every UI action, so automation hits a ceiling. Some tasks still require clicking through the interface, which defeats half the point of going headless.
Key advantages
BaseHub CMS is generating buzz among developers for its fast, collaborative, and AI-powered environment. We really like the Notion style editor. Feels great to drop a / and you type in what you want. E.g heading, or bullet points etc.
It's pretty good for creating and organizing content. Even for teams that are new to CMS platforms. Features like easy nested repeater fields, real-time branching for team workflows, and a built-in GraphQL API impress both solo makers and growing agencies. The platform’s Typesafe approach and AI-assisted writing tools help speed up the publishing process, while modern UI design keeps the learning curve gentle for newcomers.
If you can handle the initial information overload when you first spin up an environment it's an incredible tool for collaboration and rapid site scaffolding.
They also have a pretty good freemium pricing model (nodody has as good as Sanity) and strong documentation help projects get off the ground quickly, especially for Next.js and React use cases. Frequent updates and community engagement is high, and the core team that built it, are from a really nice design focused agency. So can't knock it that much.

Intuitive Notion-style editor
Drop a / to insert blocks. The Notion-style editor is intuitive: fast, light, and easy to navigate
Effortless nested repeater fields
You can nest and stack content structures. It’s one of the few tools where complex schemas don’t instantly become a crime scene.

Real-time content branching
Branching lets teams experiment, test ideas, and push updates without breaking production. Preview changes instantly, merge when ready, panic never.

Ready-to-use GraphQL integration
BaseHub ships with clean, auto-generated GraphQL APIs, so developers don’t waste hours wiring resolvers or schema stitching. Query, fetch, and ship.

Typesafe SDK support
You get fully typed responses out of the box, which means fewer runtime surprises and a smoother dev experience. Your IDE becomes your safety net.

Collaborative team workflows
Teams can work together without stepping on each other’s toes, with clean approval flows and role-based editing. It’s built for fast-moving content teams.
Tell us what you're building. We reply within one working day. Jono or someone on the team picks up every message personally.
Join the growing list of successful migrations