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From HubSpot Content Hub to Sitecore
We are the HubSpot Content Hub to Sitecore migration experts
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The process
How we migrate from HubSpot Content Hub to Sitecore
- 01
Access and gating audit
First we check the existing HubSpot Content Hub and see whether the data is clean enough to move straight over to Sitecore, and plan around any auth walls or bot protection in the way.
- 02
Rendering assessment and extraction
Then we work out how HubSpot Content Hub renders its pages and pull the content out, even without CMS access.
- 03
AI-assisted sanitization
Everything extracted runs through our sanitization pipeline, which flags slop, normalizes structure, and leaves us clean content to work with.
- 04
Content-model design with the client
Before anything moves, we agree the Sitecore content model with you, shaped around how your editors actually work.
- 05
Transform and soft-migrate
We transform the content to the agreed schema and run a full dry run, so mappings and edge cases prove out before production.
- 06
Execute the real migration
Once the dry run is clean, everything moves into Sitecore in one controlled cutover.
- 07
Redirect mapping and throttled sitemap submission
Every old URL gets mapped to its new home with the right redirect, so rankings and link equity survive the move.
- 08
Agentic-browser QA
Finally, automated browsers sweep the new site for data issues, design regressions, and missing SEO signals.
- Ready when you are. We'll bring the moving boxes.Start my migration
Challenges with HubSpot Content Hub
Key pain points
HubSpot Content Hub has its perks, but you practically need a Mr. Moneybags subscription to keep the lights on. Pricing shoots up the moment you add seats, automations, or anything remotely "enterprise," and you can only hope the pricing team doesn’t wake up one day and charge the equivalent of a beach-facing villa.
It’s also not winning any awards for flexibility. Deep customization is limited, the theme system is rigid, and you’re stuck learning HubL, a proprietary template language that no one dreams about using. The plugin ecosystem is tiny compared to WordPress, so advanced requirements usually mean custom builds, workarounds, or giving up. And yes, parts of the system can feel slow and clunky when you least expect it.
If you’re okay with the trade-offs, great. If not, you know where to find us.
Expensive pricing structure
HubSpot gets pricey really fast with every new seat, feature, or automation. It ends up feeling like a fresh subscription to financial pain.
Limited customization flexibility
The theme system is rigid, and anything beyond surface-level edits usually needs a developer. "Drag-and-drop" has limits… and you’ll hit them quickly.
Smaller theme and plugin ecosystem
Compared to WordPress or open-source giants, HubSpot’s marketplace feels tiny with fewer prebuilt solutions and more custom work.
Proprietary HubL language
Say hello to HubL, HubSpot’s own templating language. It works… but only in HubSpot. Enjoy the vendor lock-in.
Platform lock-in
Once you're in, getting out feels like moving out of a house with 14 years of hoarded junk. Migration isn’t fun.
E-commerce limitations
Content Hub can run landing pages and lead funnels, but full-scale eCommerce? Not its game and definitely not its strength.
Benefits of Sitecore
Key advantages
Sitecore is a full digital experience platform, not just a CMS. The personalisation engine, marketing automation, and XP analytics stack up well against Adobe Experience Manager, and for some Fortune 500s running global campaigns across dozens of channels, that's the right fit. Content management, email, testing, and customer data all live in one place, so large marketing teams don't have to stitch together five tools to run a campaign.
Its .NET foundation is the other draw for enterprises already deep in the Microsoft ecosystem. The platform scales, the personalisation actually works when properly configured, and the integration story with Azure, Dynamics, and Power BI is genuinely solid.
That said, we rarely recommend it outside the Fortune 500. If you're an enterprise already on Sitecore and wondering whether to stay or move, get in touch, we can give you an honest read.
Common questions
HubSpot Content Hub to Sitecore migration FAQs
Answers to the most common questions about HubSpot Content Hub to Sitecore migration
HubSpot Content Hub (formerly CMS Hub) starts at $20/month per seat on the Starter tier, but that's a teaser price. Most teams end up on Professional ($450/month, which includes 3 core seats) or Enterprise ($1,500/month, 5 core seats) once they need features like custom reporting, smart content, or content approval workflows. Extra seats run $45-$75/month each, and the AI features draw from a monthly credit allowance. The real cost shock comes from the CRM side. HubSpot bundles Content Hub with its marketing tools, and adding seats or automation workflows pushes the bill up fast. We've seen mid-sized companies paying $30,000-$60,000 per year once everything is bundled. That's a lot of money for a platform that still makes you write HubL templates.
Get in touch
Tell us what you're building. We reply within one working day. Jono or someone on the team picks up every message personally.
