From Hubspot CMS to Contentful

We are the Hubspot CMS to Contentful migration experts

Challenges with Hubspot CMS

Key pain points

HubSpot CMS has its perks, but you practically need a Mr. Moneybags subscription to keep the lights on. Pricing shoots up the moment you add seats, automations, or anything remotely “enterprise,” and you can only hope the pricing team doesn’t wake up one day and charge the equivalent of a beach-facing villa.

It’s also not winning any awards for flexibility. Deep customization is limited, the theme system is rigid, and you’re stuck learning HubL, a proprietary template language that no one dreams about using. The plugin ecosystem is tiny compared to WordPress, so advanced requirements usually mean custom builds, workarounds, or giving up. And yes, parts of the system can feel slow and clunky when you least expect it.

If you’re okay with the trade-offs, great. If not, you know where to find us.

Expensive pricing structure

HubSpot gets pricey really fast with every new seat, feature, or automation. It ends up feeling like a fresh subscription to financial pain.

Limited customization flexibility

The theme system is rigid, and anything beyond surface-level edits usually needs a developer. “Drag-and-drop” has limits… and you’ll hit them quickly.

Smaller theme and plugin ecosystem

Compared to WordPress or open-source giants, HubSpot’s marketplace feels tiny with fewer prebuilt solutions and more custom work.

Proprietary HubL language

Say hello to HubL, HubSpot’s own templating language. It works… but only in HubSpot. Enjoy the vendor lock-in.

Platform lock-in

Once you're in, getting out feels like moving out of a house with 14 years of hoarded junk. Migration isn’t fun.

E-commerce limitations

HubSpot CMS can run landing pages and lead funnels, but full-scale eCommerce? Not its game and definitely not its strength.

Benefits of Contentful

Key advantages

With over 42.9% market share and more than 14,000 companies using it, Contentful is one of the most popular headless CMS choices among our customers. And why not?

It's built for structured freedom, which lets you create once and reuse forever from its huge repository. Meaning, no more copy-paste déjà vu or hunting through a maze of components. It's also one of the only CMS with first-party support for A/B testing and personalization. The plugin ecosystem is vast, and it keeps developers happy and content teams nimble with SEO, internationalisation, validation, and more.

And for the editors who like to see it as they build it, the live side-by-side preview makes every change visible in real time.

API-first design

Contentful was built for APIs from day one, which means your content plugs cleanly into apps, websites, and mobile.

Developer-friendly flexibility

Schemas, content models, and references can be tuned however you like. If your stack is anything beyond “cookie-cutter,” Contentful won’t get in your way.

User-friendly interface

Editors enjoy using it. Clean UI, quick search, structured fields, and no “where does this go again?” confusion.

Extensive integration capabilities

Plug in analytics, eCommerce, automation, and translation. Contentful plays nicely with almost anything. And if something isn’t supported yet, you can wire it up yourself without hacking the platform apart.

High scalability

From a tiny blog to a fire-hose of global traffic, Contentful easily scales. You can completely avoid surprise outages, or “please hold while the CMS catches up.”

Cloud-based architecture

You don't have to install, patch, or maintain anything. It’s fast, globally distributed, and always up to date. Your content team can ship from anywhere without a DevOps babysitter.