From Contentful to Basehub

We are the Contentful to Basehub migration experts

Challenges with Contentful

Key pain points

With all good things, there’s a “depends on how you use it and who is using it” clause. Contentful usage-based pricing can quietly snowball, especially for smaller teams or projects running on lean budgets. Its API-first approach might make developers grin, but the non-technical users might find themselves staring at setup screens, wondering, “Wait… where’s the editor?”

More often than not, the main reason Contentful sucks is that the developer has built it incorrectly, as it has a whole host of opinionation that isn't widely known. E.g.

You need to be extremely careful with the number of documents you build, as you could very easily push yourself into enterprise from an early stage.

We'd always recommend speaking to us first, before completely writing it off.

Potentially high costs

Contentful isn’t a cheap CMS. As your traffic, models, or team grows, pricing can climb faster than expected.

Complex for non-technical users

Marketers and editors may need a small learning curve before they feel at home. It’s powerful but not always plug-and-play.

Integration dependency

A lot of magic happens through third-party tools. Great for flexibility, but it does mean extra setup instead of getting everything out-of-the-box.

Limited native features

Contentful keeps the core CMS clean and minimal, but that also means more building and configuring to get advanced functionality.

Learning curve for new teams

,If your team is moving from a traditional CMS, expect some onboarding time. Structured content is amazing but new for many.

Requires careful management

Because it’s so flexible, projects need good governance. Without it, content models can get messy and harder to maintain over time.

Benefits of Basehub

Key advantages

BaseHub CMS is generating buzz among developers for its fast, collaborative, and AI-powered environment. We really like the Notion style editor. Feels great to drop a / and you type in what you want. E.g heading, or bullet points etc.

It's pretty good for creating and organizing content. Even for teams that are new to CMS platforms. Features like easy nested repeater fields, real-time branching for team workflows, and seamless GraphQL integration impress both solo makers and growing agencies. The platform’s Typesafe approach and AI-assisted writing tools help speed up the publishing process, while modern UI design keeps the learning curve gentle for newcomers.

If you can handle the initial information overload when you first spin up an environment it's an incredible tool for collaboration and rapid site scaffolding.

They also have a pretty good freemium pricing model (nodody has as good as Sanity) and strong documentation help projects get off the ground quickly, especially for Next.js and React use cases. Frequent updates and community engagement is high, and the core team that built it, are from a really nice design focused agency. So can't knock it that much.

Intuitive Notion-style editor

If you can use Notion, you can get content into BaseHub without begging a developer for help. It is light, fast and easy to navigate

Effortless nested repeater fields

You can nest and stack content structures. It’s one of the few tools where complex schemas don’t instantly become a crime scene.

Real-time content branching

Branching lets teams experiment, test ideas, and push updates without breaking production. Preview changes instantly, merge when ready, panic never.

Ready-to-use GraphQL integration

BaseHub ships with clean, auto-generated GraphQL APIs, so developers don’t waste hours wiring resolvers or schema stitching. Query, fetch, and ship.

Typesafe SDK support

You get fully typed responses out of the box, which means fewer runtime surprises and a smoother dev experience. Your IDE becomes your safety net.

Collaborative team workflows

Teams can work together without stepping on each other’s toes, with clean approval flows and role-based editing. It’s built for fast-moving content teams.