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From BaseHub to Storyblok

We are the BaseHub to Storyblok migration experts

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The process

How we migrate from BaseHub to Storyblok

  1. 01

    Access and gating audit

    First we check the existing BaseHub and see whether the data is clean enough to move straight over to Storyblok, and plan around any auth walls or bot protection in the way.

  2. 02

    Rendering assessment and extraction

    Then we work out how BaseHub renders its pages and pull the content out, even without CMS access.

  3. 03

    AI-assisted sanitization

    Everything extracted runs through our sanitization pipeline, which flags slop, normalizes structure, and leaves us clean content to work with.

  4. 04

    Content-model design with the client

    Before anything moves, we agree the Storyblok content model with you, shaped around how your editors actually work.

  5. 05

    Transform and soft-migrate

    We transform the content to the agreed schema and run a full dry run, so mappings and edge cases prove out before production.

  6. 06

    Execute the real migration

    Once the dry run is clean, everything moves into Storyblok in one controlled cutover.

  7. 07

    Redirect mapping and throttled sitemap submission

    Every old URL gets mapped to its new home with the right redirect, so rankings and link equity survive the move.

  8. 08

    Agentic-browser QA

    Finally, automated browsers sweep the new site for data issues, design regressions, and missing SEO signals.

  9. Ready when you are. We'll bring the moving boxes.Start my migration


Challenges with BaseHub

Key pain points

BaseHub is one of those platforms that feels like it was built by a developer, for a developer, and at no point did anyone ask, "Won't marketers need to be able to edit on the go?" Once you’re inside, it’s tables inside tables inside tables, like a Russian doll but somehow less fun. And as we’ve said before, we genuinely appreciate good engineering… but BaseHub often feels like someone shipped the database schema and called it a CMS.

BaseHub is painful to use, in our opinion. Because the platform is still young, features sometimes glitch, real-time collaboration hiccups, and localization or migration workflows can get messy fast. Documentation gaps and unpredictable branching only add to the frustration. If you're determined to build on BaseHub, we can walk you through the safest path… or at least help you avoid the inevitable "why is this breaking again?" moments.

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Occasional feature glitches

Occasional feature glitches

New features sometimes ship a bit wobbly, so expect the occasional "why is this suddenly broken?" moment.

Not yet enterprise-ready

Not yet enterprise-ready

It’s great for small teams, but big orgs will hit walls fast. Workflow maturity and stability just aren’t there yet.

Limited third-party integrations

Limited third-party integrations

If you rely on a rich ecosystem, BaseHub won’t meet you halfway. You’ll be wiring a lot of things yourself.

Localization support gaps

Localization support gaps

Multi-region content teams will feel the pain quickly as language handling still needs serious tightening.

API rate limiting constraints

API rate limiting constraints

Push it too hard and you’ll hit rate limits faster than you expect, which can block larger deployments.

Sporadic stability issues

Sporadic stability issues

Real-time collaboration and branching can hiccup under pressure, making scaling workflows frustrating.

No self-hosting option

No self-hosting option

BaseHub is SaaS-only. There is no self-hosting path or on-premise deployment. Your content lives on their infrastructure.



Benefits of Storyblok

Key advantages

If you've ever tried explaining "headless" to a content team and watched their eyes glaze over, Storyblok is your peace offering. The visual editor is genuinely good: editors see changes on the real page preview instead of filling out abstract field forms.

That's the upside. The downside is that the API lacks a few basics, like fetching child or sibling pages directly, and the tier jumps get steep once you need more locales or seats. If Storyblok is your choice, we can make it work, we know where the rough edges are and how to set it up cleanly.

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Visual editing capabilities

Visual editing capabilities

Yes, you read that right, you can do real-time, on-page editing. Make a change, see it instantly, no staging limbo, which means you can stop "guess and publish."

Component-based approach in Storyblok

Component-based approach

You can build a component once and use it everywhere. You can also update a button or banner in one place, and the entire site fixes itself.

Efficient content structuring for ease

Efficient content structuring

Your content stays clean, organised, reusable, and not scattered across 40 pages. Developers work with structured data, editors drag-and-drop pieces like Lego. Everyone gets to stay sane.

multi-language support

Strong multi-language support

One CMS, many languages, no chaos. Localise content without duplicate pages or messy spreadsheet exports.

collaborate with your team on Storyblok

Collaborative environment

Writers, designers, and editors can all jump in at the same time without breaking each other’s work. Add comments and approvals. View version histories for teamwork without the headache.

Highly customisable

Highly customisable

If your design system can imagine it, you can use Storyblok to model it. There are custom fields, workflows, and logics that can bend to your stack rather than the other way around.





Common questions

BaseHub to Storyblok migration FAQs

Answers to the most common questions about BaseHub to Storyblok migration

BaseHub exposes content through its GraphQL API, so extraction means writing queries to pull your content tree and transforming the responses into your target CMS format. The nested repeater structure can make this tricky since deeply nested content needs to be flattened or re-mapped depending on where you're going. Media assets need to be downloaded and re-uploaded separately. For a typical project with moderate content volume, we budget 2 to 4 weeks for the full migration.


Get in touch

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