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From BaseHub to KeystoneJS

We are the BaseHub to KeystoneJS migration experts

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The process

How we migrate from BaseHub to KeystoneJS

  1. 01

    Access and gating audit

    First we check the existing BaseHub and see whether the data is clean enough to move straight over to KeystoneJS, and plan around any auth walls or bot protection in the way.

  2. 02

    Rendering assessment and extraction

    Then we work out how BaseHub renders its pages and pull the content out, even without CMS access.

  3. 03

    AI-assisted sanitization

    Everything extracted runs through our sanitization pipeline, which flags slop, normalizes structure, and leaves us clean content to work with.

  4. 04

    Content-model design with the client

    Before anything moves, we agree the KeystoneJS content model with you, shaped around how your editors actually work.

  5. 05

    Transform and soft-migrate

    We transform the content to the agreed schema and run a full dry run, so mappings and edge cases prove out before production.

  6. 06

    Execute the real migration

    Once the dry run is clean, everything moves into KeystoneJS in one controlled cutover.

  7. 07

    Redirect mapping and throttled sitemap submission

    Every old URL gets mapped to its new home with the right redirect, so rankings and link equity survive the move.

  8. 08

    Agentic-browser QA

    Finally, automated browsers sweep the new site for data issues, design regressions, and missing SEO signals.

  9. Ready when you are. We'll bring the moving boxes.Start my migration


Challenges with BaseHub

Key pain points

BaseHub is one of those platforms that feels like it was built by a developer, for a developer, and at no point did anyone ask, "Won't marketers need to be able to edit on the go?" Once you’re inside, it’s tables inside tables inside tables, like a Russian doll but somehow less fun. And as we’ve said before, we genuinely appreciate good engineering… but BaseHub often feels like someone shipped the database schema and called it a CMS.

BaseHub is painful to use, in our opinion. Because the platform is still young, features sometimes glitch, real-time collaboration hiccups, and localization or migration workflows can get messy fast. Documentation gaps and unpredictable branching only add to the frustration. If you're determined to build on BaseHub, we can walk you through the safest path… or at least help you avoid the inevitable "why is this breaking again?" moments.

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Occasional feature glitches

Occasional feature glitches

New features sometimes ship a bit wobbly, so expect the occasional "why is this suddenly broken?" moment.

Not yet enterprise-ready

Not yet enterprise-ready

It’s great for small teams, but big orgs will hit walls fast. Workflow maturity and stability just aren’t there yet.

Limited third-party integrations

Limited third-party integrations

If you rely on a rich ecosystem, BaseHub won’t meet you halfway. You’ll be wiring a lot of things yourself.

Localization support gaps

Localization support gaps

Multi-region content teams will feel the pain quickly as language handling still needs serious tightening.

API rate limiting constraints

API rate limiting constraints

Push it too hard and you’ll hit rate limits faster than you expect, which can block larger deployments.

Sporadic stability issues

Sporadic stability issues

Real-time collaboration and branching can hiccup under pressure, making scaling workflows frustrating.

No self-hosting option

No self-hosting option

BaseHub is SaaS-only. There is no self-hosting path or on-premise deployment. Your content lives on their infrastructure.



Benefits of KeystoneJS

Key advantages

KeystoneJS is one of those tools that really clicks if your team thinks in code. It's a schema-driven, open-source headless CMS built on Node.js, and the developer experience is genuinely good. You define your content models in TypeScript, Keystone generates a GraphQL API and an admin UI for you, and you're off. There's very little magic or abstraction hiding what's happening under the hood, which we appreciate when building complex projects for clients.

The Prisma ORM integration is a real highlight. Automatic migration generation, type-safe database access, and support for PostgreSQL, MySQL, and SQLite mean you're not fighting your data layer. If you've ever had to wrangle a CMS into supporting a non-trivial relational content model, you'll understand why this matters. Keystone lets you express those relationships cleanly and query them with a proper GraphQL API.

The document field editor is also worth mentioning. It's one of the more thoughtful rich text implementations we've seen in a headless CMS. You can embed custom React components directly into the editor, which means content teams can work with your actual design system components rather than generic blocks. For teams that care about structured content, Keystone gives you real tools to enforce it.

Where Keystone really shines is in projects where the development team wants full ownership of the stack. There's no vendor lock-in, no proprietary query language, and no surprise pricing tiers. If you want a CMS that feels like a well-designed library rather than a platform, Keystone delivers on that promise.

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Schema-as-code in KeystoneJS

Schema-as-code with full TypeScript support

Define your entire content model in TypeScript with strong type inference throughout. The schema drives everything from the database to the admin UI to the GraphQL API.

Automatic GraphQL API in KeystoneJS

Automatic GraphQL API generation

Every content type you define automatically gets a full CRUD GraphQL API with filtering, pagination, and relationship resolution. No manual endpoint wiring needed.

Prisma-powered database in KeystoneJS

Prisma-powered database layer

Built on Prisma ORM with automatic migration generation and type-safe queries. Supports PostgreSQL, MySQL, and SQLite out of the box.

Flexible document editor in KeystoneJS

Flexible document field editor

The rich text editor supports custom embedded components that map to your design system, giving content editors structured authoring without sacrificing flexibility.

Granular access control in KeystoneJS

Granular access control

Fine-grained, field-level access control defined in code. You can write custom logic for create, read, update, and delete operations per field or per list.

Open source with no vendor lock-in in KeystoneJS

Fully open source with no vendor lock-in

MIT licensed with no paid tiers or proprietary features gated behind a subscription. You own the entire stack and can host it wherever you want.





Common questions

BaseHub to KeystoneJS migration FAQs

Answers to the most common questions about BaseHub to KeystoneJS migration

BaseHub exposes content through its GraphQL API, so extraction means writing queries to pull your content tree and transforming the responses into your target CMS format. The nested repeater structure can make this tricky since deeply nested content needs to be flattened or re-mapped depending on where you're going. Media assets need to be downloaded and re-uploaded separately. For a typical project with moderate content volume, we budget 2 to 4 weeks for the full migration.


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