Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Uniform to Strapi
Key pain points
Uniform’s biggest problem is the price of admission. And once you're in, good luck breezing through the learning curve. Teams consistently need workshops, onboarding sessions, and a few existential crises to get comfortable with its orchestration layer.
Because it’s still a relatively young DXP, the ecosystem is thin. You won’t find the deep plugin libraries or community support you get with more established headless tools. Content teams also struggle with their mental model. Especially since the abstraction adds a layer of debugging that feels like fighting a boss battle before publishing a single page, and unless you’re on their higher tiers, expect features and limits that remind you this thing is very much built for enterprises… not anyone trying to stay under budget this decade.

High enterprise pricing barrier
Uniform sits behind an aggressively enterprise paywall, making even basic usage expensive unless you're already swimming in Fortune-500 budgets.

Complex learning curve
Its whole “experience orchestration” model takes time to wrap your head around. Your team won’t be productive on day one, or even week one.

Extensive training requirements
Marketers and developers both need onboarding and workflow retraining, which slows adoption and inflates your implementation cost.

Enterprise-tier feature limitations
A surprising number of essential features only unlock once you upgrade, which is frustrating when the base plan is already pricey.

Preview functionality gaps
Content creators won’t love the limited, indirect preview setup. It’s nowhere near as smooth as modern CMSes with first-class real-time preview.

Integration complexity overhead
Uniform’s abstraction layer adds mental overhead and troubleshooting work when things break, especially if you're stitching together several backend systems.
Key advantages
If you’re the kind of team that likes to get your hands dirty with real code instead of fighting a bloated enterprise UI, Strapi will feel like home. It’s open-source, customisable, and developer-centric. You get full access to the codebase, no licensing paywalls, and the freedom to shape your CMS exactly the way you want it.
It is flexible. You can use React, Vue, Angular, mobile apps, and smart displays to push content. And despite being dev-leaning, it still gives you GUI-based drag-and-drop schema generation, which means you can spin up content models fast without digging into JSON files every five minutes.

Node.js driven architecture
Built on Node.js, Strapi plugs straight into the modern JavaScript ecosystem. If your team already lives in JS-land, Strapi fits right in.

Seamless web technology integration
Pick your poison React, Vue, or Angular. Strapi plays nicely with all of them, making it easy to ship content.

Highly modular approach
Every part of Strapi is built like Lego. Add what you need, remove what you don’t, and customise endlessly. It’s great if you love building your CMS exactly your way instead of wrestling with rigid templates.

RESTful API flexibility
Out of the box, Strapi generates clean REST APIs that are easy to consume, easy to extend, and easy to customise. Ideal for multi-channel content delivery without rewriting half your backend.

Supports GraphQL APIs
With its GraphQL plugin, you get structured queries, reduced over-fetching, and a nicer developer experience with zero hacking required.

Flexible content management
Strapi lets you model content however you want, from simple pages to complex, relational structures. Combined with a drag-and-drop schema builder, it gives teams full control without feeling boxed in.
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