Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Strapi to Kentico
Key pain points
Strapi has a fan club because it’s self-hosted, which sounds great until you realise that means you are now responsible for every update, every backup, every scaling issue, and every “why is the server down again?” moment.
Wouldn’t it be easier to use a cloud infrastructure that just… scales, instead of babysitting infra at midnight? And having to maintain a Node.js environment for your content editors is completely unnecessary pain, in our opinion.
It also isn’t exactly friendly for non-technical teams. If you don’t have solid developer talent, the learning curve hits hard, and even simple customisations can turn into “let’s build this from scratch” moments. Plugins help, but not always, and you’ll quickly run into gaps that require custom development. Add the lack of traditional CMS features out of the box, and setup time (and costs) spiral fast.
If you're set on Strapi, fine! Just let us look at it first so we can tell you whether it's actually doable or whether you're about to become a full-time system admin by accident.

Steep learning curve
Strapi looks simple at first, then politely reminds you it’s a developer-first tool. Non-technical teams usually hit a wall long before they hit publish.

Node.js knowledge required
If your team, especially your content team, doesn’t speak Node.js, prepare for a few “so… what does this error mean?” moments. Strapi assumes you’re comfortable under the hood.

Limited traditional CMS features
Things that come out-of-the-box in classic CMSs often need custom setup here. If you’re expecting plug-and-play page building, Strapi is not for you.

Custom development needs
If you need anything slightly beyond the basics, it quickly drifts into “can we ask a developer to build this?” territory. Great for flexibility, not so great for speed.

Plugin limitations
The plugin ecosystem is growing, but not everything works flawlessly, and some gaps still require hand-rolled solutions, which means more dev time than you planned.

Cost-efficiency concerns
Sure, Strapi is free… until you factor in hosting, DevOps, scaling, and ongoing maintenance. “Open-source” doesn’t always mean “cheap.”
Key advantages
If Corporate Memphis art, dashboards, and spreadsheets are what you need, Kentico might be your happy place. The interface feels like Microsoft Office; that is, it is familiar, editor-friendly, and hard to break. And unlike platforms that need 14 plugins and a prayer, Kentico ships with the whole toolkit. It has marketing automation, e-commerce, workflows, multisite, multilingual, and the entire lot.
It scales well, handles heavy enterprise workloads, and integrates cleanly through APIs. But it is not the right fit for tiny brochure sites, but for large organizations that want everything under one roof, it’s a serious contender. If you’re unsure whether you really need the full armoury, send it our way and we’ll tell you if you’re ready for Kentico or if you’re just buying a tank to deliver pizza.

User-friendly interface
Kentico’s UI feels familiar with “Office toolbar,” like functions, rather than “developer terminals.” Editors can publish, schedule, and update content without needing a developer on standby.
Built in tools
You don’t need to glue together 12 plugins just to run campaigns or sell products. Kentico ships with automation, personalization, analytics, and e-commerce baked in.

Flexible API and extensibility options
If your team speaks .NET, Kentico supports it. Its APIs and integration options make it easier to connect CRMs, ERPs, BI tools, and custom services without duct-tape engineering.

Workflow and role management system
It has multiple approvers, granular permissions, and strict publishing rules. Legal, marketing, and IT can all sign off without stepping on each other.

Fast onboarding + safe staging
Training is quick, publishing is simple, and staging environments keep mistakes from going live. Teams can work confidently without “oops, wrong button” moments.

Headless-ready
If you want speed, security, and headless flexibility, Kentico delivers. Content moves fast, scales well, and supports multi-site or multilingual setups without falling over.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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