Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Storyblok to Sitecore
Key pain points
Storyblock is definitely not our first choice when it comes to headless CMS. It looks sleek, sure, but its extensive documentation makes it confusing to set up. Its modular system demands time and technical assistance, and non-technical editors often get lost trying to understand spaces, stories, and components. Pricing escalates faster than an unoptimised build, especially if you want basic features.
You’ll likely lean on third-party integrations to get simple things done, and that means more complexity, more code, and more potential breakpoints. Webhook changes have also caught teams off-guard. It they deprecated without warning. So, while Storyblok isn’t terrible, it’s not plug-and-play either.

Customisation can take effort
Storyblok can do almost anything, but sometimes the “how” involves developer time, CLI commands, or manual tweaking. Great control, just not always plug-and-play.

Some integrations need extra work
For things like CRMs or complex platforms, you’ll likely build the integration instead of installing it. Expect a bit more engineering.

Slower editing
Real-time previews are great, but large pages or heavy components can load slowly. Occasionally, the editor UI feels less intuitive than the rest of the platform.

Asset management isn’t perfect
Renaming assets, bulk editing, or cleaning libraries can take longer than expected. It is not streamlined like the rest of the system.

Permissions are fixed
Roles are predefined. For smaller teams, that’s perfectly fine. Bigger teams may want more granular access controls than Storyblok currently offers.

Pricing jumps with scale
You get a free tier, but some advanced features sit behind higher plans. It’s worth it for projects if you want to pay more; just something teams should budget for early.
Sitecore excels as a comprehensive digital experience platform that integrates content management with powerful marketing features. It offers robust personalisation and analytics capabilities, allowing businesses to deliver tailored user experiences across multiple channels. Sitecore’s scalable architecture supports extensive customisation and integration with existing systems, making it ideal for large enterprises seeking a unified solution for complex digital needs. Its advanced marketing automation tools help streamline campaign management, enhancing customer engagement and ROI.
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