From Prismic to Contentful

We are the Prismic to Contentful migration experts

Challenges with Prismic

Key pain points

We have a long history with Prismic, and at one point, we were agency partners, so count us as biased. However, if you're anything like us, we've had an absolutely terrible experience with Prismic.

They've historically changed their API ad hoc, resulting in many broken websites, which is especially bad for an agency. They've dumped infrastructure on the community, resulting in expensive migration bills and client dissatisfaction and they've updated their system with no way to migrate other than to rebuild your entire website for literally years.

If you're having a hell of a time, we can help you move away and do it without breakages. We've had to migrate quite a few folks and we have a standardised process that lets us migrate images, videos, text and content structure to the platform of your choice.

Dependency on third-party hosting

You don’t control the infrastructure, Prismic does. So you’re tied to their uptime, limits, and CDN behaviour.

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Limited native integrations

Most serious integrations require extra tooling or custom code because Prismic’s built-in ecosystem is pretty thin.

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Steep learning curve

Slices, custom types, and the editor workflow take time to understand, especially for teams new to component-driven CMS structures.

Lack of built-in versioning

There’s no full document history or global rollback, meaning mistakes are harder to recover from without workarounds.

Escalating pricing model

Costs jump fast as you add seats, locales, or repositories, making it expensive to scale a growing content team.

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Limited out-of-box features

Beyond basic content creation, most advanced needs require custom development, external tools, or plugins.

Benefits of Contentful

Key advantages

With over 42.9% market share and more than 14,000 companies using it, Contentful is one of the most popular headless CMS choices among our customers. And why not?

It's built for structured freedom, which lets you create once and reuse forever from its huge repository. Meaning, no more copy-paste déjà vu or hunting through a maze of components. It's also one of the only CMS with first-party support for A/B testing and personalization. The plugin ecosystem is vast, and it keeps developers happy and content teams nimble with SEO, internationalisation, validation, and more.

And for the editors who like to see it as they build it, the live side-by-side preview makes every change visible in real time.

API-first design

Contentful was built for APIs from day one, which means your content plugs cleanly into apps, websites, and mobile.

Developer-friendly flexibility

Schemas, content models, and references can be tuned however you like. If your stack is anything beyond “cookie-cutter,” Contentful won’t get in your way.

User-friendly interface

Editors enjoy using it. Clean UI, quick search, structured fields, and no “where does this go again?” confusion.

Extensive integration capabilities

Plug in analytics, eCommerce, automation, and translation. Contentful plays nicely with almost anything. And if something isn’t supported yet, you can wire it up yourself without hacking the platform apart.

High scalability

From a tiny blog to a fire-hose of global traffic, Contentful easily scales. You can completely avoid surprise outages, or “please hold while the CMS catches up.”

Cloud-based architecture

You don't have to install, patch, or maintain anything. It’s fast, globally distributed, and always up to date. Your content team can ship from anywhere without a DevOps babysitter.