From Magnolia to Basehub

We are the Magnolia to Basehub migration experts

Challenges with Magnolia

Key pain points

Magnolia is the definition of “enterprise for the sake of enterprise.” The setup is heavy, the learning curve is brutal, and unless you have a Java team lying around, good luck getting anything done without burning through budget. The proprietary modules lock you in fast, integrations feel like a maze, and the admin interface slows to a crawl once you start dealing with real content volume. The pricing is expensive, opaque, and somehow still manages to feel bad value. If you're not a Fortune 500 with a tolerance for pain, it’s a project risk.

And honestly, who even uses Java anymore?

Steep Java learning curve

Magnolia expects your team to be fluent in Java and its ecosystem, which slows onboarding and makes even simple tasks feel heavier than they should.

Resource-intensive setup

It demands serious infrastructure and long setup cycles, which immediately rules it out for teams that expect fast iteration or modern DevOps workflows.

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Vendor lock-in concerns

Once you're in, you're in. Magnolia’s proprietary modules make moving away painful, expensive, and often not worth the engineering time.

Complex third-party integration

Connecting Magnolia with modern tools and APIs isn’t straightforward, usually requiring custom Java work instead of simple plug-and-play integrations.

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Native subscription support

Licensing is firmly enterprise-tier, with opaque pricing and steep annual fees that can balloon quickly, a bad fit unless you're Fortune 500.

Proprietary module reliance

Key features live behind Magnolia’s own tightly controlled modules, limiting flexibility and forcing teams to work the “Magnolia way” instead of choosing best-in-class tools.

Benefits of Basehub

Key advantages

BaseHub CMS is generating buzz among developers for its fast, collaborative, and AI-powered environment. We really like the Notion style editor. Feels great to drop a / and you type in what you want. E.g heading, or bullet points etc.

It's pretty good for creating and organizing content. Even for teams that are new to CMS platforms. Features like easy nested repeater fields, real-time branching for team workflows, and seamless GraphQL integration impress both solo makers and growing agencies. The platform’s Typesafe approach and AI-assisted writing tools help speed up the publishing process, while modern UI design keeps the learning curve gentle for newcomers.

If you can handle the initial information overload when you first spin up an environment it's an incredible tool for collaboration and rapid site scaffolding.

They also have a pretty good freemium pricing model (nodody has as good as Sanity) and strong documentation help projects get off the ground quickly, especially for Next.js and React use cases. Frequent updates and community engagement is high, and the core team that built it, are from a really nice design focused agency. So can't knock it that much.

Intuitive Notion-style editor

If you can use Notion, you can get content into BaseHub without begging a developer for help. It is light, fast and easy to navigate

Effortless nested repeater fields

You can nest and stack content structures. It’s one of the few tools where complex schemas don’t instantly become a crime scene.

Real-time content branching

Branching lets teams experiment, test ideas, and push updates without breaking production. Preview changes instantly, merge when ready, panic never.

Ready-to-use GraphQL integration

BaseHub ships with clean, auto-generated GraphQL APIs, so developers don’t waste hours wiring resolvers or schema stitching. Query, fetch, and ship.

Typesafe SDK support

You get fully typed responses out of the box, which means fewer runtime surprises and a smoother dev experience. Your IDE becomes your safety net.

Collaborative team workflows

Teams can work together without stepping on each other’s toes, with clean approval flows and role-based editing. It’s built for fast-moving content teams.