Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Kontent.ai to Hygraph
Key pain points
We've always been known to talk trash about WordPress, Framer and especially Prismic. It's fun and theraputic but truth be told Kontent.ai deserves it's fair share of aggro.
Pricing is hidden behind “book a demo” and their vague "price calculator". Basic features require developer elbow grease, and replacing a single image gives you a brand-new URL like it’s 2009. At scale, the API rate limits and bare-bones taxonomy start to feel less “enterprise” and more “please slow down, you’re scaring the CMS.”
If you’re absolutely set on using Kontent.ai, give us a shout. We’ll try to make it work… or find you something that won’t make your content team cry into their spreadsheets.

Hidden pricing model
Kontent.ai loves a “contact sales” button. Great if you're an enterprise with a procurement department, not so great if you're just trying to budget a project. Until you get a quote, you’re basically guessing.

Complex initial setup requirements
The platform is polished, but the setup isn’t plug-and-play. Getting projects wired correctly, especially when it comes to multi-channel setup, usually requires a developer, documentation, and a quiet room to scream into.

Missing out-of-box preview system
Unlike most modern CMS platforms, there's no native live preview. You have to build a custom preview pipeline, which adds effort, cost, and another item to the dev team’s already depressing backlog.

Asset replacement URL issues
Swap an image or file, and Kontent.ai generates a new URL, which means link rot and cleanup duties no one asked for. Publishing teams feel this pain the fastest.

API rate limiting constraints
API-first is great until you hit the rate limit. 100 requests per second is fine for small sites, but high-traffic apps need careful caching or extra infrastructure to avoid bottlenecks

Limited Management API coverage
The Management API doesn’t expose every UI action, so automation hits a ceiling. Some tasks still require clicking through the interface, which defeats half the point of going headless.
Key advantages
Hygraph is a GraphQL-first setup isn’t a gimmick, queries are fast, precise, and an instant upgrade from platforms still pretending REST is the future. Content teams get a clean, intuitive UI, and developers get proper modeling tools. The real flex is Content Federation. Instead of juggling five backends and duct-taped integrations, Hygraph pulls external APIs into one place and lets you manage everything from a single dashboard.
All the enterprise essentials are built-in like workflows, localization, roles, and staging. If you’re thinking of adopting it (or untangling your current setup), connect with us, and we’ll help you integrate it properly and get the most out of it.

GraphQL-first API architecture
Hygraph gives developers precise and predictable queries without over-fetching or duct-taping endpoints. If you're comfortable with GraphQL, go ahead with it.

Multi-region content delivery
Your content gets served from the closest region, so pages load fast everywhere without you having to think about infrastructure.

Fast geo-distributed responses
Because their CDN actually does its job, API calls resolve quickly across regions which is perfect for apps that can’t afford to wait on slow round-trips.

External API integration support
Hygraph’s content federation lets you pull in data from other APIs and treat everything like one unified system without any custom backend glue or microservice jungle.

Generous free tier offering
You can build real projects without paying a penny. It’s surprisingly capable for prototyping, small sites, or testing before you commit budget.

Automated webhook capabilities
All the updates trigger instantly with clean webhooks, which is great for syncing builds, triggering workflows, or piping data into other systems without manual overhead.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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