From Kontent.ai to Ghost

We are the Kontent.ai to Ghost migration experts

Challenges with Kontent.ai

Key pain points

We've always been known to talk trash about WordPress, Framer and especially Prismic. It's fun and theraputic but truth be told Kontent.ai deserves it's fair share of aggro.

Pricing is hidden behind “book a demo” and their vague "price calculator". Basic features require developer elbow grease, and replacing a single image gives you a brand-new URL like it’s 2009. At scale, the API rate limits and bare-bones taxonomy start to feel less “enterprise” and more “please slow down, you’re scaring the CMS.”

If you’re absolutely set on using Kontent.ai, give us a shout. We’ll try to make it work… or find you something that won’t make your content team cry into their spreadsheets.

Hidden pricing model

Kontent.ai loves a “contact sales” button. Great if you're an enterprise with a procurement department, not so great if you're just trying to budget a project. Until you get a quote, you’re basically guessing.

Complex initial setup requirements

The platform is polished, but the setup isn’t plug-and-play. Getting projects wired correctly, especially when it comes to multi-channel setup, usually requires a developer, documentation, and a quiet room to scream into.

Missing out-of-box preview system

Unlike most modern CMS platforms, there's no native live preview. You have to build a custom preview pipeline, which adds effort, cost, and another item to the dev team’s already depressing backlog.

Asset replacement URL issues

Swap an image or file, and Kontent.ai generates a new URL, which means link rot and cleanup duties no one asked for. Publishing teams feel this pain the fastest.

API rate limiting constraints

API-first is great until you hit the rate limit. 100 requests per second is fine for small sites, but high-traffic apps need careful caching or extra infrastructure to avoid bottlenecks

Limited Management API coverage

The Management API doesn’t expose every UI action, so automation hits a ceiling. Some tasks still require clicking through the interface, which defeats half the point of going headless.

Benefits of Ghost

Key advantages

Ghost is genuinely great if all you want is a fast, clean, no-nonsense blogging machine. It keeps things beautifully simple: a slick Markdown editor, zero clutter, and performance scores so good they’ll make WordPress users cry into their PHP logs. If your plan is “just publish content,” Ghost actually gets out of your way and lets you do that.

The built-in memberships and payments system is also a win. You can slap a paywall on your content, charge people to read your mediocre hot takes, and do it all without duct-taping together 12 plugins. For solo creators, small publications, and anyone who wants a simple writing-first experience, Ghost delivers exactly what it promises and nothing you didn’t ask for.

Lightweight JSON API

Ghost’s API is fast, predictable, and doesn’t make you fight a schema just to fetch a title. It’s perfect for JAMStack setups where you want speed without ceremony. Pull content, ship pages, move on with your life.

Intuitive Markdown editor

If you enjoy writing without 19 toolbars screaming at you, Ghost’s Markdown editor is bliss. Clean, distraction-free, and actually enjoyable to use.

Built-in membership system

Memberships, paywalls, and subscriptions come built in, no plugin Frankenstein required. Hook up Stripe and you’re basically running your own mini-Substack in minutes.

SEO-friendly defaults

Ghost ships with fast performance, clean URLs, structured data, and proper metadata, without needing an SEO plugin the size of a small country. Most sites hit solid scores straight out of the box.

Native subscription support

You don’t need 3 SaaS tools duct-taped together to run a newsletter. Ghost handles email delivery, subscriber lists, and automated posts natively.

Easy theme customization

Themes are simple to tweak thanks to Ghost’s handlebars-based templates. If you know basic HTML/CSS, you can make it look exactly how you want without fighting a visual builder from 2011.