Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Hygraph to Webflow
Key pain points
Seriously, who uses GraphQL anymore? The whole thing feels like homework. Beginners get hit with a learning curve, and simple projects often end up feeling more complex than they need to be. The UI can slow to a crawl once your dataset grows, especially if you’re juggling dozens of fields or multiple locales. While the localization tools work, the experience can get messy with 10+ languages, and suddenly your dashboard looks like a spreadsheet that lost a fight.
Integrations are also tricky. Everything runs through GraphQL, which leads to your entire stack still living in REST-land. In that case, expect extra dev time to bridge the gap. If you’re not sure whether Hygraph is the right fit or you’re stuck halfway up the learning curve, reach out. We can help you figure out the cleanest path forward.

You have to really love GraphQL
GraphQL is one of its strongest point but it can be your downfall as well, if your team hasn’t touched GraphQL before, expect a ramp-up period. It’s powerful but definitely not “plug in and go.”

Large dataset performance issues
Once your project grows, the Hygraph UI can start dragging. Big data collections need extra optimization to stay usable.

Interface sluggishness at scale
Heavy models, long lists, and asset-heavy projects can make the dashboard feel slow, especially for editors.

Localization workflow complexity
Managing multiple locales works, but it’s not as intuitive as it looks on paper. Some teams find themselves clicking around more than expected.

Multi-language interface clutter
Multi-language setups work fine, but as soon as you hit double-digit locales, the UI quickly becomes noisy and harder to manage. It’s usable, just not optimised for scale.

REST API integration challenges
If your systems still rely on REST, be prepared for extra engineering. Hygraph is GraphQL-only, so adapters and rework are part of the deal.
Key advantages
We're really trying to think of a good reason to love Webflow, and if you’re building a simple marketing site, a portfolio, or a 10-page brochure site, it works. Designers get pixel-perfect layouts without touching code, the HTML it spits out is clean, hosting is included, and nobody has to panic over plugin updates or random server outages. In that world, Webflow is for you.
One of the Reddit users who likes Webflow states that it has global CDN, SSL handling, and 99.99% uptime without touching a server or updating a single plugin. But to be real, Webflow isn't a platform to build on top of, it's a "one and done" kind of thing. Honestly just go to fiverr and find somebody who's designs don't suck.
But if you are dead set on it, connect with us, and we will try to develop the best solution for you.

Visual design without coding
Designers can build the site they see in their heads without waiting on a dev or translating Figma to HTML. You just drag, drop, animate, and publish. If you can design it, Webflow will render it.

Global CDN infrastructure
Your site gets served fast everywhere, without you configuring servers or worrying about uptime charts. Webflow handles delivery at scale, and pages load like they’ve had three shots of espresso.

Automatic SSL management
You don't need any certificates, renewals, or late-night expiration scares. SSL is handled out of the box, so security stops being a chore and starts being standard.

Clean semantic HTML output
Unlike many no-code builders, Webflow doesn’t produce spaghetti markup. The code it generates is tidy, semantic, and Google-friendly, which is why performance is generally strong.

Built-in SEO optimization
Webflow gives you proper SEO controls with meta titles, descriptions, alt text, structured data, and Open Graph. You don't need plugins or setup. It has native tools that keep your site search-friendly.

Plugin-free architecture
Webflow ships with most essentials built in, so you’re not babysitting 12 plugins just to keep the lights on. Fewer moving parts means fewer things blowing up.
Book a meeting with us to discuss how we can help or fill out a form to get in touch
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