From Hubspot CMS to Kentico

We are the Hubspot CMS to Kentico migration experts

Challenges with Hubspot CMS

Key pain points

HubSpot CMS has its perks, but you practically need a Mr. Moneybags subscription to keep the lights on. Pricing shoots up the moment you add seats, automations, or anything remotely “enterprise,” and you can only hope the pricing team doesn’t wake up one day and charge the equivalent of a beach-facing villa.

It’s also not winning any awards for flexibility. Deep customization is limited, the theme system is rigid, and you’re stuck learning HubL, a proprietary template language that no one dreams about using. The plugin ecosystem is tiny compared to WordPress, so advanced requirements usually mean custom builds, workarounds, or giving up. And yes, parts of the system can feel slow and clunky when you least expect it.

If you’re okay with the trade-offs, great. If not, you know where to find us.

Expensive pricing structure

HubSpot gets pricey really fast with every new seat, feature, or automation. It ends up feeling like a fresh subscription to financial pain.

Limited customization flexibility

The theme system is rigid, and anything beyond surface-level edits usually needs a developer. “Drag-and-drop” has limits… and you’ll hit them quickly.

Smaller theme and plugin ecosystem

Compared to WordPress or open-source giants, HubSpot’s marketplace feels tiny with fewer prebuilt solutions and more custom work.

Proprietary HubL language

Say hello to HubL, HubSpot’s own templating language. It works… but only in HubSpot. Enjoy the vendor lock-in.

Platform lock-in

Once you're in, getting out feels like moving out of a house with 14 years of hoarded junk. Migration isn’t fun.

E-commerce limitations

HubSpot CMS can run landing pages and lead funnels, but full-scale eCommerce? Not its game and definitely not its strength.

Benefits of Kentico

Key advantages

If Corporate Memphis art, dashboards, and spreadsheets are what you need, Kentico might be your happy place. The interface feels like Microsoft Office; that is, it is familiar, editor-friendly, and hard to break. And unlike platforms that need 14 plugins and a prayer, Kentico ships with the whole toolkit. It has marketing automation, e-commerce, workflows, multisite, multilingual, and the entire lot.

It scales well, handles heavy enterprise workloads, and integrates cleanly through APIs. But it is not the right fit for tiny brochure sites, but for large organizations that want everything under one roof, it’s a serious contender. If you’re unsure whether you really need the full armoury, send it our way and we’ll tell you if you’re ready for Kentico or if you’re just buying a tank to deliver pizza.

User-friendly interface

Kentico’s UI feels familiar with “Office toolbar,” like functions, rather than “developer terminals.” Editors can publish, schedule, and update content without needing a developer on standby.

Powerful built-in marketing automation, e-commerce, and customization tools

Built in tools

You don’t need to glue together 12 plugins just to run campaigns or sell products. Kentico ships with automation, personalization, analytics, and e-commerce baked in.

Flexible API and extensibility options

If your team speaks .NET, Kentico supports it. Its APIs and integration options make it easier to connect CRMs, ERPs, BI tools, and custom services without duct-tape engineering.

Workflow and role management system

It has multiple approvers, granular permissions, and strict publishing rules. Legal, marketing, and IT can all sign off without stepping on each other.

Fast onboarding + safe staging

Training is quick, publishing is simple, and staging environments keep mistakes from going live. Teams can work confidently without “oops, wrong button” moments.

Headless-ready

If you want speed, security, and headless flexibility, Kentico delivers. Content moves fast, scales well, and supports multi-site or multilingual setups without falling over.