From Hubspot CMS to Hygraph

We are the Hubspot CMS to Hygraph migration experts

Challenges with Hubspot CMS

Key pain points

HubSpot CMS has its perks, but you practically need a Mr. Moneybags subscription to keep the lights on. Pricing shoots up the moment you add seats, automations, or anything remotely “enterprise,” and you can only hope the pricing team doesn’t wake up one day and charge the equivalent of a beach-facing villa.

It’s also not winning any awards for flexibility. Deep customization is limited, the theme system is rigid, and you’re stuck learning HubL, a proprietary template language that no one dreams about using. The plugin ecosystem is tiny compared to WordPress, so advanced requirements usually mean custom builds, workarounds, or giving up. And yes, parts of the system can feel slow and clunky when you least expect it.

If you’re okay with the trade-offs, great. If not, you know where to find us.

Expensive pricing structure

HubSpot gets pricey really fast with every new seat, feature, or automation. It ends up feeling like a fresh subscription to financial pain.

Limited customization flexibility

The theme system is rigid, and anything beyond surface-level edits usually needs a developer. “Drag-and-drop” has limits… and you’ll hit them quickly.

Smaller theme and plugin ecosystem

Compared to WordPress or open-source giants, HubSpot’s marketplace feels tiny with fewer prebuilt solutions and more custom work.

Proprietary HubL language

Say hello to HubL, HubSpot’s own templating language. It works… but only in HubSpot. Enjoy the vendor lock-in.

Platform lock-in

Once you're in, getting out feels like moving out of a house with 14 years of hoarded junk. Migration isn’t fun.

E-commerce limitations

HubSpot CMS can run landing pages and lead funnels, but full-scale eCommerce? Not its game and definitely not its strength.

Benefits of Hygraph

Key advantages

Hygraph is a GraphQL-first setup isn’t a gimmick, queries are fast, precise, and an instant upgrade from platforms still pretending REST is the future. Content teams get a clean, intuitive UI, and developers get proper modeling tools. The real flex is Content Federation. Instead of juggling five backends and duct-taped integrations, Hygraph pulls external APIs into one place and lets you manage everything from a single dashboard.

All the enterprise essentials are built-in like workflows, localization, roles, and staging. If you’re thinking of adopting it (or untangling your current setup), connect with us, and we’ll help you integrate it properly and get the most out of it.

GraphQL-first API architecture

Hygraph gives developers precise and predictable queries without over-fetching or duct-taping endpoints. If you're comfortable with GraphQL, go ahead with it.

Multi-region content delivery

Your content gets served from the closest region, so pages load fast everywhere without you having to think about infrastructure.

Fast geo-distributed responses

Because their CDN actually does its job, API calls resolve quickly across regions which is perfect for apps that can’t afford to wait on slow round-trips.

External API integration support

Hygraph’s content federation lets you pull in data from other APIs and treat everything like one unified system without any custom backend glue or microservice jungle.

Generous free tier offering

You can build real projects without paying a penny. It’s surprisingly capable for prototyping, small sites, or testing before you commit budget.

Automated webhook capabilities

All the updates trigger instantly with clean webhooks, which is great for syncing builds, triggering workflows, or piping data into other systems without manual overhead.