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Roboto converged Slingshot Bio's WordPress and Shopify sites into one headless Shopify build on Next.js and Sanity, instrumented end to end and AI-ready.
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From HubSpot Content Hub to BaseHub
We are the HubSpot Content Hub to BaseHub migration experts
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The process
How we migrate from HubSpot Content Hub to BaseHub
- 01
Access and gating audit
First we check the existing HubSpot Content Hub and see whether the data is clean enough to move straight over to BaseHub, and plan around any auth walls or bot protection in the way.
- 02
Rendering assessment and extraction
Then we work out how HubSpot Content Hub renders its pages and pull the content out, even without CMS access.
- 03
AI-assisted sanitization
Everything extracted runs through our sanitization pipeline, which flags slop, normalizes structure, and leaves us clean content to work with.
- 04
Content-model design with the client
Before anything moves, we agree the BaseHub content model with you, shaped around how your editors actually work.
- 05
Transform and soft-migrate
We transform the content to the agreed schema and run a full dry run, so mappings and edge cases prove out before production.
- 06
Execute the real migration
Once the dry run is clean, everything moves into BaseHub in one controlled cutover.
- 07
Redirect mapping and throttled sitemap submission
Every old URL gets mapped to its new home with the right redirect, so rankings and link equity survive the move.
- 08
Agentic-browser QA
Finally, automated browsers sweep the new site for data issues, design regressions, and missing SEO signals.
- Ready when you are. We'll bring the moving boxes.Start my migration
Challenges with HubSpot Content Hub
Key pain points
HubSpot Content Hub has its perks, but you practically need a Mr. Moneybags subscription to keep the lights on. Pricing shoots up the moment you add seats, automations, or anything remotely "enterprise," and you can only hope the pricing team doesn’t wake up one day and charge the equivalent of a beach-facing villa.
It’s also not winning any awards for flexibility. Deep customization is limited, the theme system is rigid, and you’re stuck learning HubL, a proprietary template language that no one dreams about using. The plugin ecosystem is tiny compared to WordPress, so advanced requirements usually mean custom builds, workarounds, or giving up. And yes, parts of the system can feel slow and clunky when you least expect it.
If you’re okay with the trade-offs, great. If not, you know where to find us.
Expensive pricing structure
HubSpot gets pricey really fast with every new seat, feature, or automation. It ends up feeling like a fresh subscription to financial pain.
Limited customization flexibility
The theme system is rigid, and anything beyond surface-level edits usually needs a developer. "Drag-and-drop" has limits… and you’ll hit them quickly.
Smaller theme and plugin ecosystem
Compared to WordPress or open-source giants, HubSpot’s marketplace feels tiny with fewer prebuilt solutions and more custom work.
Proprietary HubL language
Say hello to HubL, HubSpot’s own templating language. It works… but only in HubSpot. Enjoy the vendor lock-in.
Platform lock-in
Once you're in, getting out feels like moving out of a house with 14 years of hoarded junk. Migration isn’t fun.
E-commerce limitations
Content Hub can run landing pages and lead funnels, but full-scale eCommerce? Not its game and definitely not its strength.
Benefits of BaseHub
Key advantages
BaseHub CMS is generating buzz among developers for its fast, collaborative, and AI-powered environment. We really like the Notion style editor. Feels great to drop a / and you type in what you want. E.g heading, or bullet points etc.
It's pretty good for creating and organizing content. Even for teams that are new to CMS platforms. Features like easy nested repeater fields, real-time branching for team workflows, and a built-in GraphQL API impress both solo makers and growing agencies. The platform’s Typesafe approach and AI-assisted writing tools help speed up the publishing process, while modern UI design keeps the learning curve gentle for newcomers.
If you can handle the initial information overload when you first spin up an environment it's an incredible tool for collaboration and rapid site scaffolding.
They also have a pretty good freemium pricing model (nodody has as good as Sanity) and strong documentation help projects get off the ground quickly, especially for Next.js and React use cases. Frequent updates and community engagement is high, and the core team that built it, are from a really nice design focused agency. So can't knock it that much.
Intuitive Notion-style editor
Drop a / to insert blocks. The Notion-style editor is intuitive: fast, light, and easy to navigate
Effortless nested repeater fields
You can nest and stack content structures. It’s one of the few tools where complex schemas don’t instantly become a crime scene.
Real-time content branching
Branching lets teams experiment, test ideas, and push updates without breaking production. Preview changes instantly, merge when ready, panic never.
Ready-to-use GraphQL integration
BaseHub ships with clean, auto-generated GraphQL APIs, so developers don’t waste hours wiring resolvers or schema stitching. Query, fetch, and ship.
Typesafe SDK support
You get fully typed responses out of the box, which means fewer runtime surprises and a smoother dev experience. Your IDE becomes your safety net.
Collaborative team workflows
Teams can work together without stepping on each other’s toes, with clean approval flows and role-based editing. It’s built for fast-moving content teams.
Common questions
HubSpot Content Hub to BaseHub migration FAQs
Answers to the most common questions about HubSpot Content Hub to BaseHub migration
HubSpot Content Hub (formerly CMS Hub) starts at $20/month per seat on the Starter tier, but that's a teaser price. Most teams end up on Professional ($450/month, which includes 3 core seats) or Enterprise ($1,500/month, 5 core seats) once they need features like custom reporting, smart content, or content approval workflows. Extra seats run $45-$75/month each, and the AI features draw from a monthly credit allowance. The real cost shock comes from the CRM side. HubSpot bundles Content Hub with its marketing tools, and adding seats or automation workflows pushes the bill up fast. We've seen mid-sized companies paying $30,000-$60,000 per year once everything is bundled. That's a lot of money for a platform that still makes you write HubL templates.
Get in touch
Tell us what you're building. We reply within one working day. Jono or someone on the team picks up every message personally.
