From Ghost to Contentstack

We are the Ghost to Contentstack migration experts

Challenges with Ghost

Key pain points

Ghost is great until you need it to do anything more than “post blog, send newsletter, and beg readers for $5/month.” The moment you step outside that happy path, the whole thing starts feeling painfully bare-bones. There’s no real visual builder, no serious content modeling, and the plugin ecosystem is basically “good luck, build it yourself.”

Hosted plans get expensive fast once memberships grow, and self-hosting turns into a weekend-killing DevOps hobby nobody asked for. If you need anything beyond a clean blog with a paywall, Ghost will politely tap out and tell you to write less ambitious content.

Blogging-centric feature set

Ghost is brilliant for blogs… and very “meh” for anything else. If you need complex content models, workflows, or enterprise-level flexibility, you’ll hit a wall quickly.

Sparse plugin marketplace

There’s no real ecosystem to lean on. Anything outside the basics usually means rolling up your sleeves and writing code yourself.

No visual page builder

If you were hoping to drag, drop, and magically design pages, Ghost politely says “no.” Everything beyond basic layouts needs theme edits.

Custom coding required

Even simple enhancements often require Handlebars or API work. Non-technical teams will run out of road fast.

Limited content modeling

You get posts and pages, that’s pretty much the deal. Anything beyond that is a workaround, not a first-class feature.

Lacks multi-site support

Running multiple sites under one instance isn’t Ghost’s thing. If you’re scaling across regions or brands, you’ll feel boxed in.

Benefits of Contentstack

Key advantages

Contentstack is one of the more polished enterprise headless CMS platforms. It has API-first, composable, and loaded with the usual DXP buzzwords. It actually backs some of it up. The workflows are strong, role-based approvals are genuinely helpful for large editorial teams, and the visual builder plus modular blocks give marketers enough power to ship pages without pinging developers every 30 seconds. Its omnichannel delivery, multi-region CDNs, and fast APIs make it a solid fit for global brands with heavy traffic and complex localisation needs.

But this is firmly in enterprise territory. We generally don’t recommend platforms in the “DXP with 47 whitepapers” category, but if you must pick one, Contentstack at least has a smoother developer experience than most. The composable architecture is well thought out, integrations behave predictably, and the SDKs play nicely with modern frameworks like Next.js. If you're a Fortune-500-sized team and want help figuring out whether this is the right bet, or want a modern alternative instead, get in touch.

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Enterprise-grade composable architecture

Built for large teams shipping across markets. The stack scales fast, stays stable under heavy traffic, and doesn’t crumble the moment your marketing team schedules a global launch.

Advanced workflow and approvals

Contentstack’s workflow engine handles multi-step approvals, roles, and governance without duct tape. Perfect for teams that need structure instead of Slack chaos.