Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Directus to Basehub
Key pain points
Directus looks fantastic in demos, but things get rocky once you actually try to use it at scale. Cloud plans jump to enterprise the moment your team grows past five users, and the API limits are tight enough that any traffic spike means aggressive caching or a surprise bill. It feels flexible until you realise the platform has a lot of operational overhead baked in.
On the dev side, updates can introduce breaking changes, the documentation doesn’t always keep pace, and the extension ecosystem is pretty thin. Localization is technically supported but fiddly and easy to misconfigure, and large datasets make the UI noticeably sluggish. And if you want anything deeply custom, you’re suddenly living in Vue.js land, which is not where most teams want to spend their weekends.

Breaking update changes
Directus has a habit of shipping updates that occasionally break things you weren’t planning to fix. Unless you're on an enterprise plan, you don’t get clean version control.

Limited extension ecosystem
The plugin ecosystem is still pretty bare. Anything even mildly niche ends up becoming a “let’s just custom build it” moment, which defeats the purpose of picking a CMS with extensions.

Complex localization setup
Yes, it supports multilingual content, but setting it up feels like assembling IKEA furniture blindfolded. It works, but expect extra config, extra steps, and extra patience.

Version control paywall
Want safe rollbacks, controlled releases, and predictable deployments? Great, Directus will tell you to upgrade first. Versioning is locked behind higher-tier plans, which is… bold.

Vue.js knowledge requirement
Custom interfaces and deeper tweaks need Vue.js, so if your team only speaks React, prepare for a small identity crisis (or a hiring plan).

Large dataset performance issues
Heavy tables and deeply relational data can slow down queries and the UI, forcing you to optimise more than you probably wanted to.
Key advantages
BaseHub CMS is generating buzz among developers for its fast, collaborative, and AI-powered environment. We really like the Notion style editor. Feels great to drop a / and you type in what you want. E.g heading, or bullet points etc.
It's pretty good for creating and organizing content. Even for teams that are new to CMS platforms. Features like easy nested repeater fields, real-time branching for team workflows, and seamless GraphQL integration impress both solo makers and growing agencies. The platform’s Typesafe approach and AI-assisted writing tools help speed up the publishing process, while modern UI design keeps the learning curve gentle for newcomers.
If you can handle the initial information overload when you first spin up an environment it's an incredible tool for collaboration and rapid site scaffolding.
They also have a pretty good freemium pricing model (nodody has as good as Sanity) and strong documentation help projects get off the ground quickly, especially for Next.js and React use cases. Frequent updates and community engagement is high, and the core team that built it, are from a really nice design focused agency. So can't knock it that much.

Intuitive Notion-style editor
If you can use Notion, you can get content into BaseHub without begging a developer for help. It is light, fast and easy to navigate
Effortless nested repeater fields
You can nest and stack content structures. It’s one of the few tools where complex schemas don’t instantly become a crime scene.

Real-time content branching
Branching lets teams experiment, test ideas, and push updates without breaking production. Preview changes instantly, merge when ready, panic never.

Ready-to-use GraphQL integration
BaseHub ships with clean, auto-generated GraphQL APIs, so developers don’t waste hours wiring resolvers or schema stitching. Query, fetch, and ship.

Typesafe SDK support
You get fully typed responses out of the box, which means fewer runtime surprises and a smoother dev experience. Your IDE becomes your safety net.

Collaborative team workflows
Teams can work together without stepping on each other’s toes, with clean approval flows and role-based editing. It’s built for fast-moving content teams.
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