Skip to content




Contentstack logo
Contentful logo

From Contentstack to Contentful

We are the Contentstack to Contentful migration experts

Last verified:


The process

How we migrate from Contentstack to Contentful

  1. 01

    Access and gating audit

    First we check the existing Contentstack and see whether the data is clean enough to move straight over to Contentful, and plan around any auth walls or bot protection in the way.

  2. 02

    Rendering assessment and extraction

    Then we work out how Contentstack renders its pages and pull the content out, even without CMS access.

  3. 03

    AI-assisted sanitization

    Everything extracted runs through our sanitization pipeline, which flags slop, normalizes structure, and leaves us clean content to work with.

  4. 04

    Content-model design with the client

    Before anything moves, we agree the Contentful content model with you, shaped around how your editors actually work.

  5. 05

    Transform and soft-migrate

    We transform the content to the agreed schema and run a full dry run, so mappings and edge cases prove out before production.

  6. 06

    Execute the real migration

    Once the dry run is clean, everything moves into Contentful in one controlled cutover.

  7. 07

    Redirect mapping and throttled sitemap submission

    Every old URL gets mapped to its new home with the right redirect, so rankings and link equity survive the move.

  8. 08

    Agentic-browser QA

    Finally, automated browsers sweep the new site for data issues, design regressions, and missing SEO signals.

  9. Ready when you are. We'll bring the moving boxes.Start my migration


Challenges with Contentstack

Key pain points

Contentstack comes with a hefty price tag and an even heftier learning curve. You don’t just "spin it up," you architect it, model it, train teams, fight through workflows, and hope your budget survives the onboarding. The editor can drag when the content tree gets big, and the visual builder starts feeling like it's running a marathon with ankle weights.

Pricing is also locked behind sales calls and enterprise paperwork. Good luck, if you want to switch platforms later. The custom setups and integrations turn migration into a full-blown project. Even with strong APIs, a lot of "advanced" tasks still need bespoke dev work, meaning you’ll rely on specialists whether you like it or not.

Help me migrate


Steep learning curve

Steep learning curve

Even seasoned teams need time to get comfortable. Content modeling and workflows aren’t "plug and play," expect onboarding sessions and a couple of headaches.

Grayscale gear with a dark center dot, surrounded by two concentric rings, on a grid background.

Complex initial setup

Getting everything wired up the way you want takes real developer hours. This isn’t a "spin it up on a Friday" CMS.

Performance lags in editor

Performance lags in editor

Large content models and lots of entries can make the editor feel sluggish, especially when teams scale up.

Dark code editor displaying abstract lines of code and binary numbers.

Limited self-service customization

Anything beyond the basics tends to require a developer. Marketers won’t be bending this platform to their will alone.

Editor usability concerns

Editor usability concerns

The visual builder is powerful but can get overwhelming fast, especially with deep nesting or complex blocks.

Dark themed web development interface showing a component palette with Vue and React icons, and a lightning bolt in a preview pane.

Content modeling complexity

You’ll spend time architecting your content upfront. If your team isn’t used to strict modeling, brace yourself.



Benefits of Contentful

Key advantages

Contentful is one of the most established headless CMS choices, and we still see plenty of customers land on it after a shortlist.

It's built around structured content, so you model fields once and pull them into any front end you like. That means no copy-pasted components scattered across pages. It also has first-party support for A/B testing and personalization through its Studio add-on, which most competitors don't match natively. The app ecosystem covers SEO, translation, validation, and asset management, and editors get live side-by-side preview for content they're working on.

If your team has the budget and the developer resources to model content properly, it's a solid pick.

Start my migration


APIs in Contentful

API-first design

Contentful was built for APIs from day one, which means your content plugs cleanly into apps, websites, and mobile.

Developer-friendly flexibility

Developer-friendly flexibility

Schemas, content models, and references can be tuned however you like. If your stack is anything beyond "cookie-cutter," Contentful won’t get in your way.

User-friendly interface

User-friendly interface

Editors enjoy using it. Clean UI, quick search, structured fields, and no "where does this go again?" confusion.

Extensive integration capabilities

Extensive integration capabilities

Plug in analytics, eCommerce, automation, and translation. Contentful plays nicely with almost anything. And if something isn’t supported yet, you can wire it up yourself without hacking the platform apart.

Contentful is scalable

Scales under traffic

Contentful's global CDN holds up under heavy load. We've run it on sites pushing millions of monthly requests without needing bespoke infrastructure to handle spikes.

Cloud-based architecture Contentful

Cloud-based architecture

You don't have to install, patch, or maintain anything. It’s fast, globally distributed, and always up to date. Your content team can ship from anywhere without a DevOps babysitter.





Common questions

Contentstack to Contentful migration FAQs

Answers to the most common questions about Contentstack to Contentful migration

Contentstack doesn't publish pricing, which is standard for enterprise DXP platforms and frustrating for everyone else. Based on what we've seen, expect the entry point for a small team to start around $3,000-$5,000/month, with enterprise contracts landing in the $50,000-$150,000+ per year range depending on API usage, regions, and seats. Implementation costs run separately and typically require 8-16 weeks of developer time. If you're comparing against Contentful or Sanity at the enterprise level, Contentstack is generally in the same ballpark as Contentful but significantly more expensive than Sanity for comparable functionality.


The migration is step one. Our Contentful team handles what comes after: builds, integrations and the content model work that keeps the new platform clean.

Contentful development agency


Get in touch

Tell us what you're building. We reply within one working day. Jono or someone on the team picks up every message personally.

By sending this you agree to our privacy policy. We only use your details to reply.