From Contentful to Kentico

We are the Contentful to Kentico migration experts

Challenges with Contentful

Key pain points

With all good things, there’s a “depends on how you use it and who is using it” clause. Contentful usage-based pricing can quietly snowball, especially for smaller teams or projects running on lean budgets. Its API-first approach might make developers grin, but the non-technical users might find themselves staring at setup screens, wondering, “Wait… where’s the editor?”

More often than not, the main reason Contentful sucks is that the developer has built it incorrectly, as it has a whole host of opinionation that isn't widely known. E.g.

You need to be extremely careful with the number of documents you build, as you could very easily push yourself into enterprise from an early stage.

We'd always recommend speaking to us first, before completely writing it off.

Potentially high costs

Contentful isn’t a cheap CMS. As your traffic, models, or team grows, pricing can climb faster than expected.

Complex for non-technical users

Marketers and editors may need a small learning curve before they feel at home. It’s powerful but not always plug-and-play.

Integration dependency

A lot of magic happens through third-party tools. Great for flexibility, but it does mean extra setup instead of getting everything out-of-the-box.

Limited native features

Contentful keeps the core CMS clean and minimal, but that also means more building and configuring to get advanced functionality.

Learning curve for new teams

,If your team is moving from a traditional CMS, expect some onboarding time. Structured content is amazing but new for many.

Requires careful management

Because it’s so flexible, projects need good governance. Without it, content models can get messy and harder to maintain over time.

Benefits of Kentico

Key advantages

If Corporate Memphis art, dashboards, and spreadsheets are what you need, Kentico might be your happy place. The interface feels like Microsoft Office; that is, it is familiar, editor-friendly, and hard to break. And unlike platforms that need 14 plugins and a prayer, Kentico ships with the whole toolkit. It has marketing automation, e-commerce, workflows, multisite, multilingual, and the entire lot.

It scales well, handles heavy enterprise workloads, and integrates cleanly through APIs. But it is not the right fit for tiny brochure sites, but for large organizations that want everything under one roof, it’s a serious contender. If you’re unsure whether you really need the full armoury, send it our way and we’ll tell you if you’re ready for Kentico or if you’re just buying a tank to deliver pizza.

User-friendly interface

Kentico’s UI feels familiar with “Office toolbar,” like functions, rather than “developer terminals.” Editors can publish, schedule, and update content without needing a developer on standby.

Powerful built-in marketing automation, e-commerce, and customization tools

Built in tools

You don’t need to glue together 12 plugins just to run campaigns or sell products. Kentico ships with automation, personalization, analytics, and e-commerce baked in.

Flexible API and extensibility options

If your team speaks .NET, Kentico supports it. Its APIs and integration options make it easier to connect CRMs, ERPs, BI tools, and custom services without duct-tape engineering.

Workflow and role management system

It has multiple approvers, granular permissions, and strict publishing rules. Legal, marketing, and IT can all sign off without stepping on each other.

Fast onboarding + safe staging

Training is quick, publishing is simple, and staging environments keep mistakes from going live. Teams can work confidently without “oops, wrong button” moments.

Headless-ready

If you want speed, security, and headless flexibility, Kentico delivers. Content moves fast, scales well, and supports multi-site or multilingual setups without falling over.