Case Study
View Case StudyTray.ai
Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

From Contentful to Dato CMS
Key pain points
With all good things, there’s a “depends on how you use it and who is using it” clause. Contentful usage-based pricing can quietly snowball, especially for smaller teams or projects running on lean budgets. Its API-first approach might make developers grin, but the non-technical users might find themselves staring at setup screens, wondering, “Wait… where’s the editor?”
More often than not, the main reason Contentful sucks is that the developer has built it incorrectly, as it has a whole host of opinionation that isn't widely known. E.g.
You need to be extremely careful with the number of documents you build, as you could very easily push yourself into enterprise from an early stage.
We'd always recommend speaking to us first, before completely writing it off.

Potentially high costs
Contentful isn’t a cheap CMS. As your traffic, models, or team grows, pricing can climb faster than expected.

Complex for non-technical users
Marketers and editors may need a small learning curve before they feel at home. It’s powerful but not always plug-and-play.

Integration dependency
A lot of magic happens through third-party tools. Great for flexibility, but it does mean extra setup instead of getting everything out-of-the-box.

Limited native features
Contentful keeps the core CMS clean and minimal, but that also means more building and configuring to get advanced functionality.

Learning curve for new teams
,If your team is moving from a traditional CMS, expect some onboarding time. Structured content is amazing but new for many.

Requires careful management
Because it’s so flexible, projects need good governance. Without it, content models can get messy and harder to maintain over time.
Key advantages
DatoCMS has a low learning curve, clean UI, and a drag-and-drop schema builder that lets teams shape content without a single existential crisis. Editors love it. Developers tolerate it. Everyone gets to ship faster.
The APIs are solid, the media pipeline is excellent, and the multilingual tooling is actually usable. But lto be honest, it’s expensive, and the drag-and-drop approach means it’s not exactly winning awards for flexibility. Still, if you want something that feels polished out of the box and integrates nicely with Next.js, Shopify, and friends, DatoCMS delivers a pretty smooth experience.
User-friendly interface
DatoCMS has a clean, approachable UI that editors can pick up instantly. Little training needed, and teams can publish content without tripping over the system.

Flexible API-based approach
With both GraphQL and REST, you can query content however you prefer. It gives developers freedom to shape data flows without fighting the CMS.

Seamless integration
DatoCMS works smoothly with popular frameworks and tools like Next.js, Gatsby, and Shopify. Plug it in, fetch content, and you’re off.

Efficient data retrieval
The GraphQL API is fast and predictable, making it easy to pull exactly the data you need without overfetching or messy workarounds.

Powerful image tools
Dato handles image optimisation, responsive resizing, and transformations automatically. Your site stays fast without custom pipeline work.

Real-time updates
Content changes sync instantly across environments, giving teams quick feedback and reducing the “save, refresh and hope” cycle.
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