From Adobe Experience Manager to Hygraph

We are the Adobe Experience Manager to Hygraph migration experts

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Last verified: August 3, 2026

The process

How we migrate from Adobe Experience Manager to Hygraph

01
Access and gating audit
First we check the existing Adobe Experience Manager and see whether the data is clean enough to move straight over to Hygraph, and plan around any auth walls or bot protection in the way.
02
Rendering assessment and extraction
Then we work out how Adobe Experience Manager renders its pages and pull the content out, even without CMS access.
03
AI-assisted sanitization
Everything extracted runs through our sanitization pipeline, which flags slop, normalizes structure, and leaves us clean content to work with.
04
Content-model design with the client
Before anything moves, we agree the Hygraph content model with you, shaped around how your editors actually work.
05
Transform and soft-migrate
We transform the content to the agreed schema and run a full dry run, so mappings and edge cases prove out before production.
06
Execute the real migration
Once the dry run is clean, everything moves into Hygraph in one controlled cutover.
07
Redirect mapping and throttled sitemap submission
Every old URL gets mapped to its new home with the right redirect, so rankings and link equity survive the move.
08
Agentic-browser QA
Finally, automated browsers sweep the new site for data issues, design regressions, and missing SEO signals.
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Challenges with Adobe Experience Manager

Key pain points

AEM’s biggest flaw is simple: everything about it is expensive. The license, the hosting, the maintenance, the consultants, the upgrades, and the people required to even use it. The learning curve is a cliff, implementation cycles move at glacial speed, and the UI feels like punishment for asking to edit content. Performance tanks the moment you customise anything, and collaboration is basically "email the PDF and pray." If you ever see the word specialised in an AEM context, just assume the invoice comes with an extra zero.

It’s the definition of a heavyweight DXP built for organisations with more bureaucracy than sense. For everyone else, it becomes a slow-moving, over-engineered system that requires Adobe-certified babysitters just to stay alive. If you’re considering scrapping it for something faster, saner, and built this decade, we can help you migrate without dragging the AEM baggage along for the ride.

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High complexity and cost

AEM is one of the most expensive CMS/DEXP platforms on the market, with licensing, hosting, and maintenance costs that only make sense for very large enterprises.

Steep learning curve

The platform is dense and requires specialised training just to perform routine tasks. Most teams can’t operate it without dedicated experts.

Prolonged implementation periods

Even simple projects take months. Rollouts, upgrades, and workflow changes move slowly and require careful planning to avoid breaking things.

Challenging navigation of capabilities

AEM packs in a huge feature set, but finding and configuring what you actually need can feel like wading through molasses.

Necessary reliance on Adobe partners

You’re essentially forced into using Adobe-certified agencies or consultants for setup, maintenance, and troubleshooting and they don’t come cheap.

Not ideal for smaller companies

The cost, complexity, and operational overhead make AEM a poor fit for startups or mid-sized teams. Most will drown in it long before they benefit from it.

Benefits of Hygraph

Key advantages

Hygraph's GraphQL-first setup isn't a gimmick. Queries are precise, you only fetch what you need, and the schema is generated from your content model automatically. Content teams get a clean UI, and developers get proper typing out of the box.

The standout feature is Content Federation: you can pull external REST or GraphQL APIs into Hygraph and query them alongside your content through a single endpoint. That replaces a lot of duct-taped backend glue. Workflows, localization, roles, and staging all come built in.

If you're weighing it up (or trying to untangle an existing setup), talk to us, we've shipped several Hygraph builds and know where the edges are.

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GraphQL-first API architecture

Hygraph gives developers precise and predictable queries without over-fetching or duct-taping endpoints. If you're comfortable with GraphQL, go ahead with it.

Multi-region content delivery

Your content gets served from the closest region, so pages load fast everywhere without you having to think about infrastructure.

Fast geo-distributed responses

Because their CDN actually does its job, API calls resolve quickly across regions which is perfect for apps that can’t afford to wait on slow round-trips.

External API integration support

Hygraph’s content federation lets you pull in data from other APIs and treat everything like one unified system without any custom backend glue or microservice jungle.

Generous free tier offering

You can build real projects without paying a penny. It’s surprisingly capable for prototyping, small sites, or testing before you commit budget.

Automated webhook capabilities

All the updates trigger instantly with clean webhooks, which is great for syncing builds, triggering workflows, or piping data into other systems without manual overhead.

Common questions

Adobe Experience Manager to Hygraph migration FAQs

Answers to the most common questions about Adobe Experience Manager to Hygraph migration

AEM is one of the most expensive CMS platforms going. Adobe publishes no list prices, so everything is a custom enterprise quote. From contracts we've seen, AEM Sites licensing tends to start around $60,000 per year on its own, and a full AEM as a Cloud Service deployment usually lands in the six figures, often $200,000 or more annually once you factor in usage. Implementation runs another $100,000 to $500,000+, and Adobe support contracts add 15-25% of licensing on top. We've watched companies pay more for their AEM contract than for their entire engineering team's salaries. If that ratio sounds familiar, it's time to rethink the stack.

Yes, and it's one of the more common moves we handle. The work is real but tractable. For an enterprise instance, plan for a few weeks to a few months depending on how customised AEM is. The biggest bottleneck is content extraction. AEM's JCR (Java Content Repository) stores everything in a proprietary node structure that needs custom tooling to export cleanly. Custom OSGi bundles, Sling models, and heavy DAM workflows all get rebuilt or replaced, usually with something far simpler. We run a parallel build, standing up Sanity and a modern frontend while AEM stays live, then cut over once content and redirects are validated. Editorial teams keep working throughout.

Cost is the headline, but it isn't the only one. Development is slow because nearly everything routes through Java, OSGi, and Sling, so even small changes need a dedicated dev. Performance degrades the moment you customise the platform. The author UI is dense, and routine content work often still depends on engineers. You're also tied to Adobe-certified partners for setup and upkeep, and contracts tend to carry multi-year lock-ins. The headless side (Content Fragments served over GraphQL, plus the Universal Editor) works, but it's bolted onto a DXP monolith rather than built lean from the start.

For most sites, yes. AEM earns its keep when an organisation already lives inside Creative Cloud, Analytics, and Target and needs governance across hundreds of properties. If you're not using several of those Adobe tools, you're paying enterprise rates for a CMS that's slower to build on and more expensive to staff than the alternatives. We've met teams who adopted AEM on a consultant's recommendation, then found they used maybe 15% of it. A Sanity backend with a Next.js frontend would have cost a fraction and shipped faster. Three things to watch if you do leave. DAM assets with custom metadata and renditions don't transfer automatically. Dispatcher and Sling URL patterns need careful redirect mapping to hold SEO value. Contract lock-ins can carry steep early-termination fees.

It's decent but not great. Hygraph's editor UI is clean and approachable for basic content updates, but the moment your content model gets complex (nested components, multiple locales, lots of reference fields), editors start feeling overwhelmed. The interface slows down with large datasets, and the GraphQL-native approach means the editorial experience is shaped by developer decisions more than in other headless CMS platforms. We've set up Hygraph for teams where editors managed well after proper onboarding, but it requires more hand-holding than something like Sanity's Studio, which was designed with editorial experience as a first-class priority.

Hygraph's Hobby plan is free with 3 seats, 1,000 content entries, 500K API operations, and 2 locales. The Growth plan is $199/month with 10 seats, 10,000 entries, 1M API operations, and 3 locales. Once you pass those limits, Growth charges automatic overages per block of API operations and per GB of asset traffic, so check the current rate on the pricing page before you sign. Enterprise is custom pricing and goes up to 200 seats, 1M+ entries, 50M+ API operations, and up to 80 locales, with SSO and custom roles on top. The catch is the same as it has always been. High-traffic sites burn through included operations fast, and Content Federation queries count against the limit too. Model your expected API usage before committing.

Three things come up on real projects. GraphQL is mandatory. There's no REST endpoint, so a REST-heavy stack means writing adapters or a BFF layer, and a team that hasn't used GraphQL faces a real ramp-up. The editor UI slows down as content grows. Big collections, dozens of fields, and double-digit locale counts make the dashboard sluggish for editors. And the paywall sits in awkward places. SSO, custom roles, and higher locale limits only arrive on Enterprise, so a mid-size team that wants proper access control jumps straight from $199/month to a sales call. None of these are dealbreakers if GraphQL is already your default and your content model stays disciplined, but they catch teams who picked Hygraph for the free tier and grew into the constraints.

Projects migrated without a hitch

Join the growing list of successful migrations

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Roboto converged Slingshot Bio's WordPress and Shopify sites into one headless Shopify build on Next.js and Sanity, instrumented end to end and AI-ready.

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Jamb

We rebuilt Jamb on Sanity and Next.js, merging two legacy PHP sites into one calm catalogue without losing the SEO equity their antique and reproduction collections had built up.

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Tray.ai

Migrating hundreds of thousands of pages, re-platforming and extending for the leading composable AI integration platform

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Mario Testino

From Sanity overages to instantaneous publishing, we brought Mario Testino into the fast lane, and did it in style.

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Get in touch

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We are the Adobe Experience Manager to Hygraph migration experts

How we migrate from Adobe Experience Manager to Hygraph

Access and gating audit

Rendering assessment and extraction

AI-assisted sanitization

Content-model design with the client

Transform and soft-migrate

Execute the real migration

Redirect mapping and throttled sitemap submission

Agentic-browser QA

Challenges with Adobe Experience Manager

Benefits of Hygraph

Common questions

Adobe Experience Manager to Hygraph migration FAQs

Answers to the most common questions about Adobe Experience Manager to Hygraph migration