From Adobe Experience Manager to Hubspot CMS

We are the Adobe Experience Manager to Hubspot CMS migration experts

Challenges with Adobe Experience Manager

Key pain points

AEM’s biggest flaw is simple: everything about it is expensive. The license, the hosting, the maintenance, the consultants, the upgrades, and the people required to even use it. The learning curve is a cliff, implementation cycles move at glacial speed, and the UI feels like punishment for asking to edit content. Performance tanks the moment you customise anything, and collaboration is basically “email the PDF and pray.” If you ever see the word specialised in an AEM context, just assume the invoice comes with an extra zero.

It’s the definition of a heavyweight DXP built for organisations with more bureaucracy than sense. For everyone else, it becomes a slow-moving, over-engineered system that requires Adobe-certified babysitters just to stay alive. If you’re considering scrapping it for something faster, saner, and built this decade, we can help you migrate without dragging the AEM baggage along for the ride.

High complexity and cost

AEM is one of the most expensive CMS/DEXP platforms on the market, with licensing, hosting, and maintenance costs that only make sense for very large enterprises.

Steep learning curve

The platform is dense and requires specialised training just to perform routine tasks. Most teams can’t operate it without dedicated experts.

Prolonged implementation periods

Even simple projects take months. Rollouts, upgrades, and workflow changes move slowly and require careful planning to avoid breaking things.

Challenging navigation of capabilities

AEM packs in a huge feature set, but finding and configuring what you actually need can feel like wading through molasses.

Necessary reliance on Adobe partners

You’re essentially forced into using Adobe-certified agencies or consultants for setup, maintenance, and troubleshooting and they don’t come cheap.

Not ideal for smaller companies

The cost, complexity, and operational overhead make AEM a poor fit for startups or mid-sized teams. Most will drown in it long before they benefit from it.

Benefits of Hubspot CMS

Key advantages

HubSpot whole ecosystem is designed so business users can update pages, run campaigns, and push content without ever Slacking a developer at 9 p.m.

It’s genuinely simple to implement, the drag-and-drop editor behaves, and the CRM integration does all the heavy lifting, from personalization to lead capture to automated follow-ups. You barely need a dev unless you’re trying to make something unusually fancy, because HubSpot’s whole pitch is: “Let marketing ship it themselves.”

But if you do want to build something more complex or need help figuring out where HubSpot fits into your stack, reach out. We can help you avoid unnecessary and very expensive upgrades, weird theme restrictions, and the classic “why is this locked behind Enterprise?” surprise.

Intuitive drag-and-drop interface

Non-technical teams can update pages, layouts, and content without ever pinging a developer. The editor is straightforward, visual, and fast, making day-to-day site changes painless.

Deep CRM integration

Forms, leads, emails, CTAs, and all of it connect back to HubSpot’s CRM automatically. This gives teams real personalisation power and a unified view of how users move from visitor to lead to customer.

Built-in SEO tools and analytics

HubSpot flags issues, suggests improvements, and provides performance insights without extra tools. It’s practical for teams who want clear SEO direction baked directly into the CMS.

Secure cloud hosting with SSL/CDN

Hosting, security patches, SSL, and updates are all handled by HubSpot. Sites stay fast and secure without anyone babysitting servers or worrying about downtime.

Lead tracking and management

Every form submission, chat, and CTA is automatically tracked. Marketing and sales teams get full visibility into user behaviour without setting up a separate tracking stack.

Live WYSIWYG previews

Changes can be reviewed in real time before publishing, which reduces mistakes and makes approvals easier. What you see in the editor actually matches what goes live